Head of Marketing

7 months ago

Brighton, United Kingdom Viande Group Ltd Full time

Viande Group consists of two leading independent meat wholesale companies in the Southeast of the UK, RP Meats and Blakes Meats. Both companies have been trading for more than 40 years and have a reputation for exceptional customer service as well as consistently excellent products.

**Head of Marketing**

**Position Overview**

**Key Responsibilities**
- Develop and execute comprehensive marketing strategies to support Viande Group's growth objectives.
- Utilise customer insights to refine messaging, language, and media selection to effectively engage existing and prospective clients.
- Generate leads for the sales teams through targeted marketing initiatives and campaigns.
- Generate sales tools to support the sales teams through their engagement with customers at each stage of the sales cycle.
- Oversee all communications to our target markets, ensuring consistency and effectiveness across various channels.
- Collaborate with internal stakeholders to ensure marketing efforts are aligned with overall business objectives.
- Stay updated on industry trends, competitor activities, and market dynamics to identify new opportunities for growth and innovation.
- Take projects through each step from an initial idea through to development, execution and measurement / review on time and in budget
- Develop thought leadership content to position the business as a leader in its market
- Develop and execute a PR strategy that positions the company at the front of mind within our existing and prospective customers
- Brief and onboard marketing agencies as and when required.
- Lead the planning and execution of new product launches, overseeing all aspects from concept development to market introduction.
- Collaborate with cross-functional teams to develop and launch new product brands, ensuring alignment with company objectives and market demand.
- Conduct market research and analysis to identify opportunities for new product development and brand expansion.
- Develop and implement marketing strategies to support the introduction and promotion of new products, including pricing, positioning, and promotional activities.
- Monitor and evaluate the performance of new product launches, making adjustments as necessary to optimize results and drive revenue growth.
- Serve as the primary liaison between marketing, product development, and sales teams to ensure seamless coordination and execution of new product initiatives.

**Qualifications**
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Minimum of 7 years of progressive marketing experience across various disciplines, with a proven track record of success in developing and executing strategic marketing initiatives.
- Strong analytical skills with the ability to interpret data and insights to drive informed decision-making.
- Excellent communication and interpersonal skills, with the ability to effectively engage and influence internal and external stakeholders.
- Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams.
- Experience in the food service industry or wholesale business is preferred but not required.

**Salary**: £40,000.00-£55,000.00 per year

**Benefits**:

- Canteen
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Free parking
- On-site parking

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- Marketing: 7 years (required)

Work Location: In person

Reference ID: BM01

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