Commercial Executive

**The Company**
With over 50 years’ experience in the travel market, we have a presence in 35 countries and more than 550 brands in our portfolio. We have the capability to deliver world-class food and beverage outlet programmes based on the highest levels of customer service, quality of food and environment.

**Our Mission & Ambition**
- To give our customers an experience that exceeds their expectations and that clients know cannot be matched.
- To be recognised as the leading Food & Beverage operator in travel locations worldwide

**Our Values are**
- We are one team
- We are results focused
- We all make a difference
- We are bold
- We celebrate success

We have an in-depth understanding of our diverse customer base; our insights into food and beverage trends mean we have created an extensive range of brands and concepts that we can run in operationally demanding, high-volume travel locations.

**The Role** Main Purpose of Job**
To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

**Main Duties**
Planning the activity and successful execution of the commercial plan for a brand or a small portfolio of brands to deliver stretch EBITDA target

Tasks
- Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function
- Track progress of briefs and ensure delivery to time and budget
- Once a commercial initiative is signed off, ensure successful implementation through internal stake holder process & operational teams
- Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)
- Support full roll out across the brand, additional brands or product category
- Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise
- Support the delivery of range, pricing and POS for units
- Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing
- Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager
- Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders

Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets
- Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner

**Key Measurables**
**Key Measurables**
- Effective implementation of commercial activities
- Ensuring unit re-openings go ahead as per Mobilisation plan

**Key Working Relationships**

**External**:

- Suppliers
- **Internal**:

- Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands)
Marketing team (NPD/culinary, creative and design services, innovation)
Operations teams
Procurement and supply chain
Data and EPOS Teams
Customer Care

**Skills & Knowledge**
**Skills/Knowledge Required**
Knowledge, skills and experience required
- Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results
- Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)
- Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.
- Proficient user of Word, Excel, PowerPoint and brand and category management systems
- Effective verbal and written communication
- Flexible and adaptable approach
- Ability to work at pace and effectively prioritise competing demands on time

Desirable skills / personal attributes
- Analytical and commercial
- Good attention to detail
- Data-driven

**Equal Opportunities**

**_
Diversity and Inclusion is a priority at SSP. We are an equal opportunities employer committed to engaging all of our people, so they feel valued and motivated; we champion diversity, promote inclusion, and ensure equality. We respect and protect human rights and prevent discrimination; and we positively impact our communities. We encourage and welcome _**
**Job Reference: HO 00168