Campaign Marketing Manager

2 weeks ago


Manchester, United Kingdom Duval Associates Ltd Full time

**Marketing Campaign and Events Manager** - Stunning marketing role in a dynamic SAAS business on the up up up

North West HQ - remote/Hybrid flexibility and a very dynamic opportunity
Salary negotiable to £40,000 plus holidays and brill benefits and culture / career
**START ASAP**(Post Notice)
A savvy, problem solver and organiser role with B2b background and an appreciation of SAAS / Software / tech

The Campaign Manager will be responsible for planning, delivering, and reporting on 6-7 multi-channel lead generation campaigns throughout the year.
These campaigns focus on lead generation from Enterprise companies, structured as followed:

- Pharmaceutical and healthcare companies
- Consumer Brands (eg FMCG, retail, hospitality, gaming, leisure and tourism)
- Risk and Compliance Managers
- Higher Education
- Procurement Managers

**Core job purpose**
**The Person**:Someone who has done a similar b2b focussed campaign marketing role for the last 2-5 years - Great communicator - bright and capable and self-organised and self-motivated

**Responsibilities**
- Produce and update campaign plans including researching target needs, competitors, developing target personas, target accounts, key messages, channel plans, MQL to SQL conversion and other core B2B Marketing plan elements (NB. You will inherit campaignplans from the previous Campaign Manager, which you can update and re-align as needed but for any new campaigns you will need to undertake this yourself)
- Instruct our PR, PPC, branding and design agencies as required for your campaigns, and manage the quality of agency work as it relates to your campaigns, working closely with the Head of Marketing, who oversees these relationships at a strategic level.Build long-term relationships with suppliers
- Work as a member of the commercial team, supporting sales colleagues in their presentations, providing market and marketplace insight to colleagues
- Build relationships that deliver for us outside of the organisation including with academics, consultants, technology vendors and analysts in order to build and leverage an influencer network across the sectors and job roles
- Work with the content manager: briefing in content required and ensuring that the final content meets our brand and positioning requirements
- Work on marketing projects such as competitor reviews or CRM dashboard reporting or marketing automation or other software procurement
- **Organise our attendance at large scale events (eg 3 days in Las Vegas)**:

- Be a brand ambassador internally and externally, building a deep understanding over time of tone of voice, competitive positioning, product capabilities and customer benefits and being able to articulate these across any channel and for any audience

A really dynamic North West based role - Speak to Jess at Duval ASAP



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