Creative Strategy Lead

2 weeks ago

London, United Kingdom Wavemaker Full time

**Creative **Strategy **Lead - Studio**

**About the role**:

- The creative team plays a fundamental role in the inhouse creative, innovation and production Wavemaker Studio where we create, direct and execute strategic and creative ideas working across a diverse range of clients, categories and business models.

A secondary role for us is to inspire creativity and innovative ways of thinking and collaborating across the entire agency by actively leading Agency-wide creativity initiatives.

The team work hand in glove with adjacent Wavemaker teams, Strategy & planning, specialist partners and clients.

We’re a progressive breed of creative who bring together brand and media to create innovative and differentiated ways for brands to show up. Our ideas leverage the depth of access and experience of context, media platforms, consumer tech and of course, audience insight that media agencies are expert at.

Because we work across diverse types of client briefs with a range of partners, this demands a very special kind of creative thinker - strategic, collaborative, versatile, entrepreneurial, consumer tech-curious, tenacious, and always audience-first.

This Creative Strategy Lead role is equivalent to Creative Director level. It will play a crucial role working with the ECD and the wider department to scale our ambition of creating distinctive, innovative ideas to marketing problems that defy traditional categorisation.

You are a conceptual and strategic ideas person. You may be an ambitious, very accomplished mid-weight to senior strategic Creative looking for head room to work upstream of execution; a relatively new to Creative Director or Creative Strategist looking to create integrated work that defies legacy or an experienced Creative Director looking to unlock the work you love unshackled by old siloes. You may come from media owner side, a tech partner, an inhouse creative team or a specialist or integrated creative agency.

**In this role, you will**:

- Create, develop and direct original and relevant ideas working solo or with others in response to briefs, new business pitches; and proactively for clients to solve longer term challenges.
- Your impact is measured by conversion rate of extraordinary work that helps our clients grow, building our reputation for unrivalled work that moves people and has a positive impact on the world.
- You will lead from the front and love collaborating with different skillsets.
- Be able to build a relationship of trust with clients and agency stakeholders through your creative work and innovative thinking.
- Strong critical thinking - to analyse, understand and respond to feedback.
- You’ll love solving problems.
- You’ll love understanding how media platforms work and how people engage with them.
- Proactively seek out, leverage and share relevant emerging consumer tech, audience behaviours and culture; and creative stimulus or opportunities to inspire fresh insights and ideas
- Work flexibly, non-hierarchically and collaboratively with Studio’s workflow.

**Core skills**:

- Expert-level knowledge in creative best practice
- Expert problem-solving capability
- Stakeholder Relationship navigation
- Effective Communication with a range of people

**Specialist skills**:

- Idea Creation and Articulation with strong understanding of media, content and consumer tech
- Master of Core Craft ie strategic Brand x media ideas. Experience with working with mainstream consumer tech preferred
- Creative Collaboration with a range of people and skillsets
- Creative Tools proficiency - ability to bring ideas to life to convert them and broad knowledge across creative specialisms to effectively brief and direct specialists.

**About Wavemaker** UK**:

- Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

- **deep knowledge** of our clients’ business
- the **confidence to challenge** what’s gone before
- the **support to go further** **than we thought possible.

**We are an equal opportunities employer and support the life choices of our **employees**

We support the life choices of our employees, offering generous family and carer friendly policies.

LI-FG1

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