Strategy Medical Lead

4 weeks ago

London, United Kingdom Omnicom Health Group Full time

Overview:
**Strategy Lead (medical)**

**Competencies 360 review**

**Reports to**

Head of Strategy

**Position summary**
- Lead on all things medical on accounts across the agency
- Lead on brand and communication planning for assigned accounts
- Be a key point of contact for clients, actively lead in client discussions
- Produce and interrogate data from multiple sources and build a coherent argument to support the client business strategy
- Support the wider Agency team in writing creative briefs and briefing
- Have an informed enthusiasm for the possibilities opened by new technology and methods of communicating

**Key capabilities**
- Exceptional medical and brand knowledge which engenders trust and strong relationship with clients
- Ability to quickly find and synthesize key insights
- Ability to think creatively is a must, but also inspires and leads on new ways of doing things
- Finds opportunities and is solution focused
- Champions what is best for the brand and the client
- Ability to manage pressure and deadlines
- Consummate team player
- Confident communicator and leader - speak positively of others (both clients and colleagues)

**Position Requirements**

**Creativity**
- Looks beyond the commonly accepted approach and seeks opportunities for modifying or adapting existing practices. Where possible, pursues new ideas or innovative approaches
- Has a passion and respect for the creative thinking process and role of planner as creative catalyst within it
- Ability to translate strategic insight and thinking into a clear completing direction for creative development
- Ensure campaign and brand strategy allows for the greatest opportunity for creative ideas
- Help lead creative development, ensure teams are moving in the right direction and that the work is ‘on brief’
- Confident in leading the strategy for Network Brands/Pitches, ensuring the thinking and creative is strong, compelling and effective
- Combines ideas in unique ways or demonstrates good creative judgement/intuition and can discuss issues with sensitivity

**Productivity**
- Follows processes to ensure flawless execution
- Completes work in a timely and professional manner
- Organizes own work to achieve maximum productivity in line with account requirements
- Exceedingly responsive to clients’ and stakeholders’ needs

**Relationships/Communication**
- Take responsibility for the relationship with senior clients, and builds relationships across the client business (e.g. medical affairs in addition to commercial)
- Practices and models collaboration within department and other teams
- Recognizes and handles difficult relationships with courage and confidence
- Has an empathy with the creative thinking process
- Uses strong verbal, written and facilitation skills to effectively communicate internally and with clients

**Knowledge and Skills**
- Has a thorough understanding of the client’s business and contributes to client’s broader business strategy
- Can originate brand and campaign strategy, in response to different objectives
- Ability to develop short term and longer-term strategies; campaign/ quarterly/ annual and multiple year planning
- Deliver an authoritative view on communications strategy, based on channel knowledge and understanding of how best to engage the consumer, and leverage the creative ideas
- Writes succinct, single minded, fresh and interesting creative briefs for any objective
- Has a great technical research understanding and can turn insight into ideas
- Actively identifies and improves agency processes and ways of working
- Champion’s an integrated way of working in pursuit of behavioral changing ideas

**Management and Leadership**
- Is seen as a role model by peers and others - providing continuous support across all departments, especially account management and copy
- Demonstrates ethical behavior and good judgement
- Helps to create environments where the Four Freedoms are supported - Freedom to Fail, Freedom from Fear, Freedom from Chaos, Freedom to Be
- Provides feedback in a timely manner to all team members
- Effectively mentors/line manages team members
- Demonstrates ability to face problems head on, acting when needed

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