Enterprise Marketing Manager

3 weeks ago

Buckinghamshire, United Kingdom Proactive Appointments Full time

**Enterprise Marketing Manager - EMEA - HYBRID**

We have a fantastic opportunity for an experienced individual to join one of our largest customers.The role in question is an Enterprise Marketing Manager - EMEA - working on a HYBRID basis.

**ROLE PROFILE**

Reporting to the EMEA Marketing Director, the Enterprise Marketing Manager will own and execute marketing engagement with decision makers and influencers in our target B2B end user/enterprise accounts across the EMEA region.

You will work collaboratively with the EMEA Enterprise Sales Team and the EMEA Marketing Team to develop and execute a comprehensive go-to-market (GTM) plan that includes a variety of ABM, digital, content, events and other activity to reach your targetaudience and contribute to building new & repeat business pipeline. You will take ownership for managing the projects and working with creative, digital, & regional stakeholders and a selection of agencies to deliver high performing campaigns.

**Principal Accountabilities and Key Tasks**
- Work with agencies (new and existing) to plan and execute end user campaigns
- Develop a range of buyer persona documentation, detailing pain points and map the relevant solutions.
- Support the EMEA Enterprise Sales team with customer presentations and pitches for key accounts, providing insight in to the clients USPs and co-ordinate events in collaboration with partners
- Working with digital and communications stakeholders, build automated lead nurture flows and build reporting tools to track success against KPIs
- Engage with end users to develop case studies to be used to further lead generation efforts
- Reporting on key metrics such as ROI, MQL generation, conversion rates & more
- Utilise Salesforce and Pardot to drive engagement with lapsed customers and assist the enterprise sales team with hunting and farming campaigns
- Provides input into the Demand Planning/Forecasting process to ensure product availability

**Competencies / Attributes Required**
- Extensive experience in B2B marketing, preferably in tech, consumer electronics or SAAS industries
- Highly organised, data-driven marketer with a creative and proactive mindset with a tenacious drive to consistently improve results and ROI
- CRM experience is essential, preferably Salesforce & Pardot. Previous experience of running ABM campaigns is an advantage
- Must demonstrate leadership and interpersonal skills and a strong track record of working with sales teams and leadership
- Financially & Commercially astute, with budget control experience and a laser focus on driving ROI
- Experience of implementing digital marketing campaigns that drive B2B lead acquisition
- Self-starter the ability to work independently without micromanagement
- Excellent written, spoken communication skills, along with strong copywriting skills
- Will bring an innovative/entrepreneurial mind-set to the team
- Sales/results driven attitude, sales experience would be an advantage
- Masters/MBA would be beneficial

Proactive Appointments Limited operates as an employment agency and employment business and is an equal opportunities organisation

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