Product and Segment Marketing Specialist

2 weeks ago

Crewe, United Kingdom Air Products Full time

EU-UK-Crewe Millennium Gate

**Job Description and Qualifications**

We have an exciting role available for an enthusiastic marketeer.
Responsible for our Food & Leisure gases portfolio, this person will be able to unleash their creativity, whilst being able to bring their industry knowledge and use their analytical skillsets within a broad and diverse product management role.

This role truly encompasses the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, portfolio and P&L management.....and more, to drive overall segment growth. If you like working as part of a team, but you'd like you own a part of the business with a great degree of autonomy, this could be the ideal fit for you. This role is suitable for someone with marketing experience in the food or drinks manufacturing or leisure segment and can collaborate closely with the dedicated segment-specific salesteam.

**As the Segment Marketing Manager you will**:

- Define, communicate and execute the correct segment / offer / product strategy to deliver a successful go to market for new and existing offers, through research of local segments and their stakeholders, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of bespoke value propositions, campaigns and sales tools.
- Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and executed strategy and planning, and management of allocated budget for the segments owned.
- Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key segment / offer stakeholders both locally and globally, maximising performance.
- Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.
- Meet the required level of knowledge of segments / products / offers and solutions through external research, regular voice of customer and strong relationships and communication with key business experts such as, Product, Sales and Central Marketing
- Use Product management skillsets to improve efficiencies, increase margin, etc outside of promotional activities, utilising all of the 7Ps
- Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct stakeholders with bespoke messages of the value, expertise and product quality that Air Products provide.

**You will have;**
- Preferably experience in food/drink manufacturing or leisure industry
- Planning and execution of multiple omnichannel campaigns
- Strategic thinker with a solid business understanding
- Budget management, reporting and measurement of campaigns and activities
- Strong written, communication and negotiation skills
- Expert in stakeholder management
- Able to work at pace under pressure
- IT literate and good working knowledge of full suite of digital marketing tools.

**Req No.**
- 45983BR

**Employment Status**
- Full Time

**Organization**
- Global Industrial Gases

**Business Sector / Division**
- Industrial Gases EMEA

**Region**
- Europe

**Country**
- United Kingdom

Product and Segment Marketing Specialist | Air Products

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