Retail & Leisure Marketing Executive

2 weeks ago

Crewe, United Kingdom NRL Recruitment Remote Work Freelance Full time

On behalf of our client, NRL Recruitment are looking for a Retail & Leisure Marketing Executive for work in the Crewe area.

  • 12 months contract to cover maternity leave

​

Working within UKI Marketing team and reporting to UK Marketing Manager, this role is responsible for supporting the Channel Marketing manager with campaign collateral and communication as well as sole accountability for marketing for our Leisure/Hospitality segment. This person will be able to unleash their creativity and passion for fun marcomm, whilst being able to use their analytical skillsets within a broad and diverse role.

This role truly encompasses the 7 Ps of marketing - from R&D, managing promotions, lead generation management, marcomm creation, pricing, packaging ....and more, to drive overall portfolio growth. If you like working as part of a team, but you'd like a great degree of autonomy, this could be the ideal fit for you. This role is suitable for someone who enjoys building relationships due to the nature of the owned segments is very people centric. 

Accountabilities:

  • Define, communicate and execute the correct segment / offer / product/ channel strategy to deliver a successful go to market for new and existing offers, through research of local segments and their stakeholders, working with Channel and Strategy management, Commercial Sales, and Central Marketing, and the creation / localisation of bespoke value propositions, campaigns and sales tools.

  • Reporting on all activities and sales ensuring smart measurement and delivery of an agreed return on investment through well planned and executed strategy and planning, and management of allocated budget for the segments owned.

  • Manage Local product / offer / solution within owned segments through their lifecycle (from launch to end of life) by working closely with key segment / offer stakeholders both locally and globally, maximising performance.

  • Increase market share across agreed segments products / offers / solutions highlighted as part of the business strategy.

  • Meet the required level of knowledge of segments / products / offers and solutions through external research, regular voice of customer and strong relationships and communication with key business experts such as, Product, Sales and Central Marketing 

  • Adhere to the required brand standards and increase brand awareness and presence through knowledge of brand guidelines and ensuring that all communications are exceptional, targeting the correct stakeholders with bespoke messages of the value, expertise and product quality that Air Products provide.

​

Education Requirements:

  • Educated to minimum A Level equivalent.

  • Must be fluent in English.

​

Professional Licence Requirements:

  • Must have legal right to work in the UK.

​

Preferred Professional Licences and Certifications:

  • Ability to drive is desirable (must have clean driving licence)

​

Skills and Experience:

  • Proven 5 years experience in an operational Marketing role

  • Planning and execution of multiple omnichannel campaigns 

  • Strategic thinker with a solid business understanding

  • Budget management, reporting and measurement of campaigns and activities

  • Strong written, communication and negotiation skills

  • Expert in stakeholder management

  • Able to work at pace under pressure

  • IT literate: MSOffice; Adobe; Illustrator



About NRL
The NRL Group connect global engineering companies with the right people to bring their projects to life. Supporting contracting companies with their energy transition plans and working with our clients to build a cleaner, greener future.

We welcome applications from every walk of life and are committed to driving diversity within the industries we support, as a certified Inclusive Recruiter and armed forces friendly employer. We’re committed to making online job searches safe, you can find out more by searching for JobsAware.

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