Marketing Executive – Retail/POS
3 weeks ago
In this unique and varied role, the Marketing Executive will manage and drive in-store point of sale, lead in new category initiatives and oversee the creation of own brand packaging and other printed collateral. Responsibilities include but are not limited to:
* Overall responsibility for the in-store point of sale through from brief to agency, creative management, print production and in store implementation
* Working cross functionally with Trading, Merchandising, Product Supply and Retail Operations to drive business initiatives to meet strategic goals
* Delivering effective customer focused point of sale and other printed materials to communicate the seasonal plan, in-category campaigns/initiatives, and brand/corporate communications on time, to brief and in budget
* Managing key agency and print supplier relationships
* Driving forward retail campaigns, ensuring that all activity is fully integrated across key functions and that it is communicated effectively to stores to ensure success
* Acting as central point of contact for information and advice on all retail marketing activity
* Leading on new store and store refit marketing plans, from briefing to implementation
* Testing new approaches to POS and communications in-store
The Marketing Executive must have worked in a busy marketing communications role within the retail sector, in addition to possessing strong project management and prioritisation skills. You will have a strong eye for detail and excellent verbal and written communication skills, with a can-do attitude. Knowledge of the print production process and print marketing would also be highly desirable.
Please note that the role will be hybrid with 4 days per week in the office
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