SEO Executive

6 months ago

Birmingham, United Kingdom The Works Full time

**SEO Executive**
***
**Location**
Hybrid < 1-2 days in the office/Support Centre on Hams Hall Distribution Park, Coleshill.

**Become a SEO Executive**

Reporting into the Senior Search Marketing Manager, you will play an important role in helping to execute a successful omni-channel approach for organic traffic. With support from an external agency, you will be responsible for managing SEO activities, such as content optimisations, link building and keyword research to increase rankings and visibility on all search platforms. You enjoy getting stuck into the detail, can use data to spot future opportunities and can easily build good working relationships with the wider teams.

**Our Culture**

The Works is an awesome place towell, work Our atmosphere is supportive, friendly, and inclusive. A second home-from-home where you can be your best and authentic _you_.

Our environment is always moving and full of energy. Yet we still make space to share must-watch TV recommendations and our favourite page-turners. Because even superheroes need some downtime to fuel their imaginations

**Your Mission**
- Create and implement recommendations to improve SEO performance.
- Co-ordinate the production of on-page SEO optimisations, being involved with hands-on creation and wider team processes.
- Recommend changes to website architecture, content on both site and blog, internal linking, and other factors - improving our SEO rankings with target keywords.
- Help with production of SEO copy for category pages, campaigns, and blog articles.
- Alignment with other digital marketing teams including paid search.
- Provide regular reporting to the Search Marketing Manager using all SEO tools, as well as strategic ideas to help drive incremental growth and reduce reliance on paid marketing.
- Work closely with the brand marketing / content team to spot future opportunities
- Help with technical SEO fixes and recommendations.

**Skills that will set you apart**
- 6-12 months experience working within a Digital Marketing/ SEO role is desirable.
- A background in retail/ eCommerce
- A blend of creative and analytical skills
- Some experience with copywriting is desirable but not essential.
- Good understanding of Google suite, including Google Analytics and Google Search Console
- IT literate with knowledge and experience of all Microsoft Office including Excel.
- Self-motivated and an enthusiastic approach to work
- Team player, able to work with multiple business functions to achieve goals.
- An understanding of some SEO reporting platforms (SEMrush, Ahrefs, Screaming frog etc) but not essential
- Numerate and commercially aware
- Up to date on the latest trends, features and releases.

**Behaviours that will set you apart**
- **PASSIONATE -**_ _About SEO and latest trends and techniques
- ** STRONG COMMUNICATOR - **You enjoy building and developing relationships with people both internally and externally.
- ** ORGANISED - **You can prioritise tasks and work to deadlines.
- ** CREATIVE - **Thinks outside the box and is not afraid of failure.

**Our PERKS really are ‘The Works’**
- **25% Colleague Discount** - Plus, exclusive Double Discount days
- **MyWorks** - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
- **Holiday **-33 days including bank holidays.
- Holiday Purchase - Purchase an additional 5 days.
- **Can-Do Academy** - Grow your skills and career with instant access to further training and development in areas that interest you.
- **Wagestream** - Claim early access to 50% of your wages as you earn them - for when ‘life’ happens
- **Share Scheme** - Unleash your inner Monopoly mogul and own a piece of The Works
- **24/7 support for you and your family** - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more
- **Healthcare Cash Plan** **- To support your everyday healthcare costs.
- **+ Loads more** - Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

**Our Purpose**

To inspire reading. learning, creativity and play - making lives more fulfilled.

**Our Values**

We are Crafty **|** We are Caring **|** We are Can-do

LI-Hybrid

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