SEO Executive

5 months ago


Birmingham, United Kingdom McCann - ME WW Full time

Universal McCann is the dedicated media division within McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives.

As SEO Account Director you’ll be a key part of our digital media team, where you’ll lead client relationships, helping them get their brands noticed by developing innovative and impactful campaigns.

**Who we are**:
McCann Central is part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.

And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a team of passionate creatives, strategists and technologists from a wide mix of backgrounds. But there’s a lot that unites us - like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.

As a SEO Executive, your role will be to play an active part in contributing to your client’s organic strategies, delivering impactful tasks, contributing to client calls and driving results under the supervision of your Account Director. Having already gained a strong understanding of the fundamentals of SEO, you will be provided with the support and training to build upon these skills even further. You will develop a deeper understanding of all aspects of SEO from technical SEO troubleshooting to on-page optimisations, with an award-winning team of specialists on hand to support you when needed. You will be present during and contribute to client calls and meetings, whilst taking ownership of certain aspects of client campaign deliverables under the supervision of your Account Director.

You will eventually be expected to lead accounts autonomously, with the potential to assist in the management of more junior team members.

Three best things about the job:

- Working with a friendly, supportive, and highly experienced group of SEO professionals who will always be on hand to help you succeed and have fun at the same time.
- Outstanding opportunities for personal and professional growth, tailored to suit your interests and strengths.
- Making a difference and directly contributing to the organic strategies of household brands, whilst being actively recognised for your achievements.

In three months, you would have:

- Established fluid working relationships with your SEO team, the planning & management teams, and your main client stakeholders
- Adjusted to the day-to-day flow of your role and successfully integrated into your client workstreams

In six months, you would have:

- Taken ownership of certain aspects of campaign deliverables at the discretion of your Account Director
- Built out your SEO skillset, allowing you to manage clients more effectively and confidently

In 12 months, you would have:

- Begun to assume full responsibility of SEO campaign management, overseeing all aspects

**Responsibilities of the role**

As a SEO Executive, you’ll be expected to work at pace and scale, with responsibilities including:

- Assisting your Account Director in the day-to-day management of the SEO campaigns that sit within your team
- Taking full ownership of the delivery of any campaigns or tasks assigned to you
- Delivering outstanding work to clients across all aspects of SEO, from keyword research to technical health checks and competitor analysis
- Presenting your work to clients as part of weekly and/or monthly calls and meetings
- Opportunities to contribute towards client strategy
- Keep up to date with developments in the SEO marketplace through reading

**What you will need**
- At least 1-2 years’ experience in a specialist SEO role, preferably in an agency environment
- A genuine passion and interest in SEO and digital marketing at large
- A positive, can-do attitude, and an eagerness to learn and develop
- A commercial and analytical mindset, with an awareness of the bigger picture
- Meticulous attention to detail
- Clear communication and strong organisational skills
- Experience using the essential SEO tools, such as Screaming Frog, Google Analytics & Search Console, Looker Studio, Google Business Profiles, SEMrush, SISTRIX etc
- Proficient in Microsoft Office

**Benefits**

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have a


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