Marketing Executive

4 months ago

Bournemouth, United Kingdom Vitality Full time

**About The Role**:
Hybrid Role - 2 days a week in the office, 3 days a week at home. #LI-Hybrid

**About the role**

This role will provide marketing assistance across key intermediary distribution channels for Vitality - with a particular focus on our single-tied financial adviser channel (Exclusive Associates). A key aspect of this role will be to develop and maintain content that our Exclusive Associates can utilise across multiple social media channels.

The Marketing Executive will work as part of the Product Distribution and Campaigns Marketing team, within the Adviser and Product Marketing Centre of Excellence.

**Accountabilities**
- In collaboration with the Adviser Social Media Manager, create pre-approved content in line with Vitality’s campaign activity and proposition that can be utilised across multiple social media channels, such as Twitter, Facebook and LinkedIn.
- Work with the Marketing Manager and our CRM team to develop dedicated communications to our existing network of singled-tied financial advisers, as well as the creation of templates that they can be used to drive leads and engage their existing client bank.
- Working closely with our product and technical marketing teams, you will deliver pre-sales marketing material suitable for different scenarios within the intermediary sales journey as well as bespoke material for a variety of audience groups.
- Create all Financial Promotions with adherence to both FCA guidelines, and Vitality’s tone of voice and identity guidelines and ‘clear, fair, and not misleading’ rules using agreed Communication Code phrases and descriptions. Get approval of all pre-sales marketing material through rigorous internal compliance approval processes.
- In collaboration with our Group Projects and CX team you will assist the evolution, optimisation and maintenance of our dedicated Support Hub for Exclusive Associates as well as updating any pre-sales literature using our content management system.
- Good experience in writing, managing, improving and governing content across digital channels with a creative eye.
- Share responsibility for reviewing and maintaining the intermediary marketing and literature orders inbox and responding to requests for marketing activity on behalf of the marketing team.

**Experience**
- Previous experience in social media as well as using a CMS for website content and management, ideally Sitecore.
- Experience of working in a fast paced business environment with multiple stakeholder groups to strict deadlines in a target-driven environment.
- Great team worker and relationship builder, working with both internal and external parties.

**Skills**
- Good knowledge of marketing best practice, concentrating on pre-sales marketing and B2B communications.
- The ability to clearly explain and champion digital best practice to stakeholders and marketing peers.
- Analytical skills with the ability to collect and analyse data in order to optimise pre-sales marketing asset strategy across a variety of channels.
- Good ability to manage expectations and communicate issues and barriers.
- Good presentation and writing skills with the ability to turn “the complex” into simple language.
- Strong sense of quality control and attention to detail, with a good sense of ownership and accountability.
- Good ability to inject fresh ideas and creativity into the wider marketing team.

**About you**
- A self-motivated team player, working well with diverse groups of people across geographies.
- Ability to deliver marketing of the highest standards in a dynamic, fast paced environment.
- Ability and willingness to adapt to digital and market change.

**About Us**:
Vitality is an award-winning, dynamic and vibrant financial services provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business. We’re the UK insurer and investment provider that rewards people for positive lifestyle choices - a key element of our Shared-value model. With 1.4m UK members and more than 25m globally, we’re out to make the world a healthier, happier place. This applies as much to our people as it does to our members.

Working for Vitality, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day. Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved. Wherever possible, we will consider a variety of working options to suit your lifestyle, whether that be hybrid home/office working, flexible working and part or full time employment. It’s what we call offering shared values, because a healthy happy team is good for us, good for our members and good for you.

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