Principal Marketing Officer
2 days ago
Specialists in professional temporary recruitment
**Interim Principal Marketing Officer
Based: London (hybrid working)
Length: 3- 6 months
IR35: Inside, £280pd umbrella
We are currently working with a London Local Authority to recruit an interim Principal Marketing Officer, who will support the Insourcing project of the Council’s Leisure Service.
- Key Responsibilities of the Interim Principal Marketing Officer: _
- Develop the brand identity for the council’s insourced leisure service ensuring consistent execution across all areas, including leisure centre branding, marketing campaigns, website, app - with a view to present brand options and proposals to senior officersand members officers
- Run focus groups and user-test brand concepts to ensure the brand has the benefit of input from local residents
- Leda in commissioning designs with external agencies
- Work with ICT and the web team on development of digital marketing and communication platforms (including a website/app) for leisure service users
- Provide editorial expertise to the website and app development, ensuring text is written to appropriate standards that meet user needs and help drive bookings and membership sales
- Develop a marketing strategy and action plan to create a thriving leisure service, attracting new participants and helping to secure the service as a strong competitor in the local leisure market
- Skills and experience required of the Interim Principal Marketing Officer:_
- Demonstrable experience and expertise in branding, marketing and digital editorials
- Experience managing a marketing strategy whilst ensuring branding and content are aligned
- Previous experience working with ICT/digital teams, External agencies and outsourced providers
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