Paid Media Planner

1 week ago

Cambridge, United Kingdom ARM Full time

**Job Overview**:
You will be working with an in-house team on planning, buying, and optimizing paid media activity across multiple channels including principally paid social channels and also digital media buying. This is a contract role for two years. You'll be part ofour Demand Generation team, working across all of Arm's different markets in close collaboration with our campaign managers and a number of other colleagues from across the marketing organization. This is a fantastic opportunity to have direct impact on Arm'smarketing, while growing your skills across multiple paid channels.

**Responsibilities**:
This role sits in our Cambridge office within our Demand Generation Activation team. We're a team of digital marketing experts who help bring Arm's digital marketing activity to life We have channel expertise in paid media, search marketing, and marketinganalytics. You will be joining as a resident expert in paid social and media buying.

**The role also involves**:

- Working closely with colleagues in campaign management to identify the most suitable paid media opportunities for specific objectives with specific audiences.
- Contributing to media plans for marketing campaigns together with channel experts from the demand generation team.
- Providing campaign managers and the creative team with best practices for creating engaging ads for our channels.
- Collaborating with teams across our marketing organization, including our data analysts and marketing automation teams on reporting and lead management.
- Building relationships with key publications for our brand, developer media, and for each of our key lines of business, including IoT, automotive, client, infrastructure.
- Exploring and testing new channels and opportunities to help us reach our key audiences.

**Required Skills and Experience**:
We're looking for someone with experience in paid digital media with relevant channel expertise.
- Experience running paid social campaigns across multiple channels including (but not limited to) LinkedIn, Twitter, Meta, and Reddit.
- Some experience planning media buys and negotiating with digital publications.
- The ability to manage multiple campaigns with different team members at the same time.
- Comfortable with a fast-paced tech environment where change is frequent and sometimes comes with ambiguity.
- Self-starter who is happy to work within a broader team but have autonomy and responsibility in your area of expertise.
- Willingness to learn new channels, skills, and pitch in with projects outside of your existing experience.

**“Nice To Have” Skills and Experience**:

- Paid search experience with Google search ads, Bing, Quora.
- Programmatic / display experience using a self-serve programmatic platform.
- Experience marketing or advertising in the tech or semiconductor industry, and/or to engineers and developers.

**In Return**:
This is a great opportunity to join a new team who are elevating our ability to execute paid campaigns in-house. There is a lot of opportunity to learn new marketing channels and skills as we grow these in-house capabilities.

With offices around the world, Arm is a diverse organization of dedicated, innovative and hardworking professionals. By enabling a vibrant, inclusive, meritocratic, and open workplace, where all our people can grow and succeed, we encourage our people toshare their unique contributions to Arm's success in the global marketplace.

We are offering a hybrid approach to home and office working to provide an adaptable experience for all employees. We expect some working time to be spent in office, to promote a strong collaborative environment with good team integration but are accommodatingto different home working requirements.

LI-SM1

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