Senior Direct Marketing Officer

3 weeks ago


London, United Kingdom NL Recruitment Full time

Senior Direct Marketing Officer, a great opportunity to join an International Charity, based in Central London. Offering remote working, 1 day a week office based.

With a new global strategy and ambitious plans for growth in the Supporter Engagement Team, the charity is looking for an experienced and insight-driven marketing fundraiser to lead on the delivery of multi-channel campaigns.

As the Senior Supporter Engagement and Development Officer, you will:

- Work closely with the wider team to drive integrated supporter engagement campaigns, across digital and traditional channels.
- Use data driven approach identify opportunities to engage, recruit and mobilise new supporters
- Work with the Communications team and/or external agencies to source content for the allocated cross-channel journeys/products
- Create audience data briefs and work with data team to get the correct data for the communications channel
- Monitor and report on the performance of allocated campaigns/journeys and implement tweaks and changes in order to make them more effective

We are looking for an experienced Direct Marketing, Individual Giving Fundraiser who has project managed a wide range of campaigns from concept to delivery, working across both digital and traditional marketing channels. Proven track record of achieving individual income targets, managing budgets, monitoring and regular reporting against budgets and targets. Experience of interpreting data reports, for both digital and traditional channels in order to improve the effectiveness of the customer journey/product.



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