Head of Content

5 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**THG Nutrition & Wellness**:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

**Head of Content THG Nutrition** - **Myprotein**

**Location: THG HQ Manchester (WA15 0AF)**

**Job Overview**:
The role of Head of Content involves leading our editorial mission, vision, and voice, and developing and implementing content strategies, aligning editorial and business goals, while supervising staff and budgets. In addition, they oversee the planning and production of written, video, and audio content across social, app, web, print and other platforms. The Head of Content also develops new business opportunities that allow the business to monetise, expand, and promote content.

**Responsibilities include**:

- Lead and inspire the development of first-class content by the content team along with other production means inclusive of blogs, video, infographics, podcasts, guides and commercial copy in order to ensure optimal delivery of content to target audiences across multiple channels.
- Development and optimisation of the content department. Ensures that the business's narratives and message are in support of the content strategies and editorial decisions that are formulated.
- Oversees the development and management of the business's brand tone of voice standards and content style guides. Ensures consistency of brand voice and messaging across all channels, maintaining brand integrity and relevance to target audiences.
- Develop and oversee an integrated content strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business's overall objectives.
- Designing and implementing measurement systems that actively measure, manage, optimise and communicate the performance of the content put out by the business against the business's operational objectives and strategies.
- Being in tune with technological advancements and current affairs for production of content.
- Expands and oversees content tools and processes in order to facilitate actionable insights that inform strategic decision-making for the business's content.
- Collaborates closely with marketing, sales, product, and other teams to ensure alignment and integration of content initiatives with overall business objectives.
- Stays abreast of industry trends, competitive landscape, and emerging best practices in content marketing, incorporating insights into content strategies and tactics.

**What we're looking for**:

- Working with the wider team such as Editorial Content, Web Content, Video and App content.
- Improve content offering on the app experience
- Video social channel and experience working with social media such as TikTok, Instagram and Youtube
- Understanding on how to make engaging content, which is inspiring and educational to our users and customers.
- Web content experience and a basic understanding with HTML, CSS and UX design
- Oversee key brand channels and ensure all creative and communication are in line with brand and communication guidelines
- Experience on social organic content or fitness content advantageous

**What's on offer**:

- Competitive Salary
- Birthday off
- 25 days holiday + bank Holidays
- Company doctor
- Onsi

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