Head of Paid Media

4 weeks ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**THG Nutrition & Wellness**:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

**Head of Paid Media**:
**About the role**:
**Key Responsibilities**:

- Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
- Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.
- Forecasting daily, monthly and yearly budgets.
- Delivery of performance targets and ownership of analysis / insights.
- Supporting the paid media team with strategic direction.
- Conducting competitor research and analysis
- Facilitating flow of communication from Senior Leadership team into Operational Paid Media team.
- Delegation of tasks based on prioritisation to paid media team.

**KPI's**:

- Global paid media performance, measured against Revenue, COS%, Customer acquisition and CAC.
- Delivery of strategy across all relevant platforms and surfaces.
- Reporting on performance, transparent communication back to the trading, buying and management teams.
- Team management and growth of team members

**Key behaviours**:

- Team player - able to collaborate across functions
- Management - Able to prioritise, delegate effectively and support growth of team members.
- Initiative - able to think outside of the box
- Organised
- Pro-active and positive attitude
- Developing self and others
- Driven and goal orientated
- Passionate
- Can build strong relationships
- Can work cross functionally across teams

**Essential skills**:

- Prioritise, structure work & effectively manage time
- Capability with key marketing platform technologies
- Excellent communicator - able to give clarity and provide detail on insights
- Ability to form good working relationships with internal teams
- Critical thinker and problem-solving skills
- Project management skills

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