Marketing Executive

3 weeks ago

Manchester, United Kingdom Betfred Full time

**Job Title**: Marketing Executive - Casino & Bingo

**Department**: CRM

**Location**: Hybrid / Manchester, 2 office days per week, 1 x anchor day / 1 x other day

**Reporting To**: Casino & Bingo Marketing Lead

**Overview**

We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Casino & Bingo products.

This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

If you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.

**Overview of Responsibilities**
- **Content Planning**:

- Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
- Map content distribution across various CRM channels to maximise engagement and reach.
- Stay updated on industry trends and competitor activities to identify opportunities for improvement.
- **Content & Promotional Implementation**:

- Develop innovative and effective content and promotional concepts aligned with business objectives.
- Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
- Create design briefs for graphic designers to ensure marketing content is visually appealing.
- Write compelling copy that captures attention and conveys the marketing message effectively.
- Ensure the execution and delivery of CRM & promotional content is on time and to a high standard.
- Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained.
- Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets.
- **Marketing Execution & Communications**:

- Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics.
- Optimise the channel mix to maximize content visibility, engagement, and conversions.
- Analyse channel performance metrics and make data-driven decisions for optimization.
- Conduct A/B tests to evaluate the effectiveness of different content & communication approaches.
- Continuously refine content and communication strategies based on test results and feedback.
- Ensure all campaign and communication sign off processes are followed.
- Customer First Execution
- Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed.
- Personalise channels and messaging based on target audience segments and their preferences.

**Requirements**:

- Excellent written and verbal communication skills.
- Proficiency in copywriting and creating engaging content.
- Knowledge of CRM channels and platforms.
- Ability to analyse campaign data and make data-driven decisions.
- Creative mindset with a keen eye for design and aesthetics.
- Strong organisational and project management skills.
- Ability to work collaboratively in a fast-paced team environment
- Ideally experience delivering promotions and/or campaigns for Casino / Bingo products and knowledge of back office systems.

**Person Specification**
- Passionate about the Betting and Gaming Industry and our Customers
- Proactive & Innovative - Whether creating new promotional or campaign ideas or working through an operational challenge, we’re always looking for new ideas, methods and processes to improve Betfred for our customers and colleagues
- Smart & Presentable - Although we have a relaxed dress code and appearance policy, we are a global brand with many colleagues and visitors at our head offices. You must ensure that you dress and present yourself appropriately.
- Punctual & Organised - This isn’t just a quality; it’s a lifestyle. We look for both qualities as it shows us you will not only arrive on time but also plan and complete projects/tasks on time
- Detail Orientated - Mistakes are part of human nature and can often be great for learning and development. You should recognise mistakes happen and put measures in place to ensure they are rectified before there is any impact on customers or colleagues
- Professional - We always promote a relaxed and enjoyable work environment, we expect you to respect your colleagues and our values by behaving with the appropriate level of professionalism when it comes to all forms of communication, teamwork, leadership and change management.

**Benefits**
- Enhanced Annual Leave
- Betfred Rewards (Discounts, offers & cashback for various retailers)
- Enhanced Maternity/Paternity
- Employee Assistance Programme
- Eye Test Vouchers
- Enhanced Sick Pay
- Relaxed Dress Code
- Charity Matched Funding
- Friends & Family Recruitment Reward

and more

**Job Types**: Full-time, Permanent

**Benefits**:

  • Marketing Communications Executive

    1 month ago

    Manchester, United Kingdom Network Marketing – Marketing Recruitment Full time

    Job Title: Marketing Communications Executive Location: Manchester, Hybrid **Salary**: £28,000 - £35,000 About Us: We are hiring on behalf of a leading law firm located in the heart of Manchester, dedicated to providing exceptional legal services to our clients across various sectors. Key Responsibilities:

  • Marketing Executive

    3 days ago

    Manchester, United Kingdom Bloom Partners Marketing Full time

    **About us** Bloom Partners Marketing is a small business in Manchester. We are professional, customer-centric and social. Our work environment includes: - Modern office setting - Casual work attire - On-the-job training - Safe work environment Key duties of the Marketing Executive: - Manage marketing objectives, analyse marketing activities and develop...

  • Marketing Executive

    4 weeks ago

    Manchester, United Kingdom Ripple Marketing Full time

    We are looking for a driven and hardworking employee to manage our Manchester marketing offices. Experience within the marketing industry is preferred but not required. The role is focused on Business to Business sales and marketing, prospective applicants should be professional and experineced with the ability to communicate clearly and...

  • Marketing and Social Media Executive

    2 days ago

    Manchester, United Kingdom Kindred | Marketing Recruitment Specialists Full time

    Marketing and Social Media ExecutiveUp to £27,000 plus benefits (29 days holiday, pension, staff discount)Location: Near Manchester** THIS IS AN ONSITE ROLE MONDAY TO FRIDAY ** (Homeworking is not offered with this marketing position)Why join my client as their Marketing and Social Media Executive?Dynamic Work Environment: Be part of a passionate and...

  • Marketing and Social Media Executive

    18 hours ago

    Manchester, United Kingdom Kindred | Marketing Recruitment Specialists Full time

    Marketing and Social Media ExecutiveUp to £27,000 plus benefits (29 days holiday, pension, staff discount)Location: Near Manchester** THIS IS AN ONSITE ROLE MONDAY TO FRIDAY ** (Homeworking is not offered with this marketing position)Why join my client as their Marketing and Social Media Executive?Dynamic Work Environment: Be part of a passionate and...

  • Digital Marketing Executive

    4 weeks ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing ExecutiveHybrid – Manchester (M2) & WFHYou could be just the right applicant for this job Read all associated information and make sure to apply.The roleAs a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and...

  • Digital Marketing Executive

    1 month ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing Executive Hybrid – Manchester (M2) & WFH The role As a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and email marketing. You’ll also have the opportunity to work on our client websites to help them...

  • Digital Marketing Executive

    17 hours ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing Executive Hybrid – Manchester (M2) & WFH The role As a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and email marketing. You’ll also have the opportunity to work on our client websites to help them...

  • Digital Marketing Executive

    4 weeks ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing ExecutiveHybrid – Manchester (M2) & WFHYou could be just the right applicant for this job Read all associated information and make sure to apply.The roleAs a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and...

  • SEO and Website

    17 hours ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing Executive Hybrid – Manchester (M2) & WFH As a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and email marketing. You’ll also have the opportunity to work on our client websites to help them reach...

  • SEO and Website

    20 hours ago

    Manchester, United Kingdom The Marketing Meetup Ltd Full time

    Digital Marketing Executive Hybrid – Manchester (M2) & WFH As a Digital Marketing Executive at Aware Digital, you will be responsible for delivering our inbound lead generation strategy, by managing our on-site content, social media accounts and email marketing. You’ll also have the opportunity to work on our client websites to help them reach...

  • Marketing and Social Media Executive

    1 day ago

    Greater Manchester, UK, Greater Manchester, United Kingdom Kindred | Marketing Recruitment Specialists Full time

    Marketing and Social Media ExecutiveUp to £27,000 plus benefits (29 days holiday, pension, staff discount)Location: Near Manchester** THIS IS AN ONSITE ROLE MONDAY TO FRIDAY ** (Homeworking is not offered with this marketing position)Why join my client as their Marketing and Social Media Executive?Dynamic Work Environment: Be part of a passionate and...

  • Marketing Executive

    1 month ago

    Manchester, United Kingdom Adria Solutions Full time

    On behalf of our growing client based in South Manchester, we are recruiting for a talented Marketing executive. As Marketing Executive, you will develop and manage a calendar of promotions and campaigns for our client. **The Marketing Executive will be responsible for**: - Develop and manage the creation of unique and relevant content and promotional...

  • Marketing Executive

    2 weeks ago

    Manchester, United Kingdom JS3 Recruitment Ltd Full time

    The Marketing Executive is responsible for developing and executing marketing plans that will increase brand awareness, generate leads, and drive sales. The ideal candidate will have a strong understanding of digital marketing, social media, and content creation.Responsibilities: * Develop and execute marketing plans that align with the company's overall...

  • Marketing Executive

    5 days ago

    Manchester, United Kingdom C&M Travel Recruitment Full time

    Marketing Executive - Required for this established, award-winning travel company based in the Manchester. They are looking for an experienced Marketing Executive to support the Marketing/Brand Manager and are open to candidates from all sectors. They will pay a competitive salary and will be working Monday to Friday 9-5.30pm ,this is a hybrid role 3 days in...

  • Marketing Executive

    1 month ago

    Manchester, United Kingdom Metanoia Associates Group Full time

    Do you thrive in dynamic environments and have a proven track record in crafting and executing successful marketing campaigns? We're looking for a talented Marketing Executive to join our innovative team! **Responsibilities**: - Develop and implement marketing strategies to promote our products or services - Collaborate with cross-functional teams to...

  • Marketing Executive

    4 days ago

    Manchester, United Kingdom C&M Travel Recruitment Full time

    Marketing Executive - Required for this established, award-winning travel company based in the Manchester. They are looking for an experienced Marketing Executive to support the Marketing/Brand Manager and are open to candidates from all sectors. They will pay a competitive salary and will be working Monday to Friday 9-5.30pm ,this is a hybrid role 3 days in...

  • Marketing Executive

    2 days ago

    Manchester, United Kingdom GCB Agency Recruitment Full time

    Are you looking for a new opportunity? My clients are looking for a motivated Marketing Executive with a can-do attitude to join their rapidly growing team. The successful applicant will be a well-organised individual, have a high level of attention to detail, and possess excellent copywriting& proofreading skills. The successful applicant will be someone...

  • Marketing Executive

    1 month ago

    Manchester, United Kingdom Million Dollar Cafe Consultancy Full time

    **Responsibilities**: - Formulate and execute innovative marketing strategies to elevate the visibility of products or services. - Conduct comprehensive market research, identifying target audiences, and evaluating dynamic market trends. - Drive impactful marketing campaigns across diverse channels, encompassing digital, print, and social media platforms. -...

  • Marketing Executive

    1 month ago

    Manchester, United Kingdom Codethink Ltd Full time

    An exciting opportunity has arisen to join Codethink, an established world-class provider of software engineering and consultancy services, as Marketing Executive on a full time, permanent basis. **Job Role** We are looking for a talented, and experienced marketing professional to join our team. In this role you will leverage the full marketing mix to...