Biddable Media Executive
7 months ago
**Digital Marketing Executive - Biddable**
**Pendragon Head Office (Hybrid)**
**Salary of £22,000 - £25,000, hybrid working, 23 days holiday plus bank holidays, pension, critical illness and life assurance schemes, exclusive discounts on new and used vehicles and aftersales services.**
**Are you ready to drive beyond the possible; to be part of a team driven to transform the automotive industry?**
Here at Pendragon, we’re going through a period of exciting transformation and we’re looking for a Biddable Media Executive to help shape our future.
As leaders in the automotive retail landscape, we work alongside some of the most innovative and game-changing vehicle manufacturers in the world. Throughout our network of Evans Halshaw, Stratstone and CarStore dealerships, we are experts with our customers, bringing them brands such as Porsche, Mercedes-Benz and Ford. Continuously adapting and improving, our business also incorporates Quickco car parts, Pendragon Vehicle Management B2B leasing solutions and Pinewood software, as we unite as one to exceed expectations.
As Biddable Media Executive, you’ll be at the forefront of building awareness of our extensive range of products and services throughout our customer audience. As a key member of the Biddable Media Team, you’ll be responsible for exploring new opportunities to drive website traffic and generate leads for our franchises and portfolio of exhilarating automotive brands. Planning and executing paid Search, Display, video and social media campaigns, you’ll drive forwards the business’ digital marketing strategy and drive our innovation.
This is unique opportunity for a driven and passionate individual to play a key part in transforming the automotive industry, in a collaborative place that recognises drive and commitment.
**What does the role of Biddable Media Executive involve?**
- Continuously looking for ways to exceed expectations, as you innovate, adapt and improve
- Scoping out, planning and managing campaigns, across Google, Bing and social media platforms, whilst ensuring budgets are managed against plan
- Running regular campaign testing to learn and improve performance, providing insights to the wider team, whilst conducting competitor analysis and roadmapping all testing and experiments for your franchises
- Writing engaging ad copy, aligned with our objectives
- Analysing and interpreting performance data to review against targets, then communicating campaign performance reports and recommendations to the various stakeholders
- Ensuring ongoing campaign optimisation against best practice guidelines
- Collaborating with and building relationships with campaign stakeholders and partners
**What do I need to succeed in the role of Biddable Media Executive?**
- A collaborative team player, who is open to new ideas
- Driven by passion for our industry and the people who work in it
- Down-to-earth, with a people-first mindset
- Passionate about creating innovative and effective digital campaigns, with at least one year of experience with paid media campaign management on Google and Facebook
- Proficient in using the full Microsoft Office suite, with experience of using Google Analytics (GAIQ qualification) and Google Ads qualifications (Fundamentals, Search, Display, Video)
- Able work collaboratively across the business, with strong mathematical and communication skills, plus being adept at managing time and workload effectively
**For this role, it would also be fantastic, yet not essential, if you possess the following skills and experience**:
- Microsoft Ads certification
- Basic understanding of programmatic advertising
- Experience of managing paid media campaigns on Bing, TikTok, LinkedIn and Twitter
- Previous experience of working within a digital agency
**Job Types**: Full-time, Permanent
**Salary**: £22,000.00-£25,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Referral programme
- Sick pay
- Store discount
- Work from home
Schedule:
- Monday to Friday
**Experience**:
- Digital Marketing: 1 year (required)
Work Location: Hybrid remote in Nottingham
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