B2b Tactical Marketing Executive

4 weeks ago

Birmingham, United Kingdom RecruitmentRevolution.com Full time

We make eProcurement smarter, more connected and transparent while helping our customers trade, and save money.

As part of our continued growth, Elcom is looking for a Marketing Executive to assist in the tactical marketing of the business by planning, project-managing, executing, and optimising our demand, lead generation activities, events, and campaigns across the UK/I region.

**Role Info**:
B2B Marketing Executive
Home-Working + Birmingham Hub 1-2 Days per Week.
£30,000 - £34,000 per annum, according to experience
Plus Flexible Home-Working + Career Progression & Benefits

**Product / Service**: Supply Chain, Purchasing & eCommerce Software Solutions
Our 5 core values are 1. Passion 2. Innovation & Agility 3. Empowerment 4. Customer Focus 5. Fun

**Pedigree**: In 2021, ELCOM was recognised as a Technology Leader in Quadrant Knowledge Solutions’ (QKS) SPARK Matrix for Procure-to-Pay (P2P).

**Your Experience**: 4 years experience - Events. Webinars, Demand Generation, Lead Generation Marketing, ‘BTL’ Marketing. Technology Marketing.

**Who we are**:
After more than 25 years of successful operation, we have focused decades of know-how on pioneering flexible proprietary technology with one aim: to help our clients simplify, optimise and energise their Supply Chain.

We run and maintain the Scottish Government’s supply chain software service which automates the processing of purchase orders through to the payment of invoices covering £7bn+ per annum of Scottish Government spend. We also provide eProcurement, eInventory, eHealth and eFunding solutions for clients around the world.

**What you will be doing**:
+ Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
+ Be an advocate for the marketing department and help the sales team you support understand the marketing department's priorities.
+ Project manage and successfully execute end-to-end regionally targeted tactical marketing campaigns that include but are not limited to user events, industry tradeshows, webinar, demand campaigns/nurture programs, roundtables.
+ Working with multiple stakeholders from sales teams, product teams to senior executives to deliver tactical marketing campaigns that will drive revenue and lead generation.
+ Develop a deep understanding of UK/I target audiences, our solutions, and value propositions.
+ Working with a lead generation agency, responsible for lead processing, submissions, and tracking for campaign performance in multiple regions.
+ Measure campaign effectiveness based on appropriate KPIs, obtain valuable, data-driven insights.
+ Work closely with the local and global sales teams to capture and action customer feedback, develop retention strategies, and customer communication and engagement activities.
+ Work closely with the wider marketing team to align tactical and regional campaigns to the national marketing campaigns.
+ Work closely with the wider marketing team to create sales enablement materials.

**About You**:
+ Experience in tactical marketing by running targeting marketing campaigns and supporting sales.
+ Intermediate knowledge of Adobe InDesign and Illustrator is a plus.
+ Experience with CRMs such us Pipedrive, Salesforce or HubSpot.
+ Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical.
+ Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail.
+ Previous experience delivering multi-channel marketing campaigns, within a B2B setting.

**Benefits**:
+ Competitive Salary
+ Opportunity for career progression
+ Contributory pension scheme
+ Flexible working with home-based working

**Your Previous Experience Might Include**:
Lead Generation Marketing, Sales Marketing, Tactical Marketing, Targeted Campaigns, Targeting Marketing Campaigns, Growth Marketing, BTL Marketing, Below The Line Marketing, Demand Generation Marketing, Tech Marketing, Agency Marketing.

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