Bingo Commercial Analyst

**Company Description**

As an evolving business, we are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which worksclosely to support our Customer-facing teams.

Gibraltar

Digital delivery is what our Gibraltar office is all about. It’s where the Finance, Digital Operations, Product & Marketing Brand teams make it all happen as a cohesive unit; collaborating very closely with Customer Operations in the UK. The beautiful offices,set right on top of the Marina, is a stunning setting for some of our best digital talent to create and execute ideas to keep our digital offering competitive in a challenging market.

Are you passionate about delivering the best and most entertaining player experience? Are you customer-focused with a keen interest in data and player trends? Are you looking to take the next step in your carer and own your path towards personal growth?Rank Interactive is looking for a Bingo Commercial Analyst further to enhance our players experience within the Bingo product vertical

Reporting on, analysing and improving the commercial performance of Bingo to help deliver growth for the business. You will be responsible for evaluating key KPIs and using insight to make recommendations and take actions that help drive business performance.You will build and review dashboards, deliver key pieces of insight and deep dive into business performance issues to help inform both strategic and tactical solutions. This role is crucial for success and you will be a key member of the commercial team.
- Analyse trends within individual bingo rooms by day, time and time of month/year, review player cohorts and use that knowledge to make data-based decisions to improve key Bingo KPI's
- Supply customer-level data for the purposes of targeting players where the data sets are difficult to obtain. Also to build business cases and deliver strategic initiatives and track competitor performance and growth.
- Support the commercial team in reporting by tracking the daily/weekly/monthly/quarterly/annual commercial performance of Mecca Bingo against targets. Build reports/dashboards which track underlying commercial KPIs and work with key teams across the business
- acquisition, marketing, conversion, retention, omnichannel, High-value teams to drive better player journeys and maximise revenue opportunities.
- Keep track of competitor performance, growth and market share by reviewing annual reporting via key industry tools and sources such as Regulus. Study dashboards to support the commercial priorities by tracking key KPIs/underlying KPIs including flash reports,game performance, bingo optimisation, campaign reporting, promotional activity reports, customer segmentation, value tier, product vertical level reporting and more.
- Analyse and provide insight by way of deep dives into specific areas of focus or concern as and when they arise, using insight to recommend and implement changes to drive improvement.
- Be able to work with heavy data sets and complex customer data in order to understand cohort behaviour and where necessary provide customer lists for the purposes of targeting players, especially where data is complicated to extract and source.
- Support where necessary the building of business cases to deliver the strategic initiatives which can feed into the product delivery roadmap or new strategic initiatives.

**Qualifications**
- Analytics experience - first class analytics skills
- SQL knowledge and excellent Advanced Microsoft Excel skills
- Experience working in the gaming industry
- Experience with reporting tools - Power BI or similar
- An analytical and data-driven approach
- Excellent attention to detail
- Strong stakeholder management and ability to communicate with all levels of the business.
- Ability to work to tight deadlines, whilst still delivering high-quality results
- Friendly, personable and positive
- Strong team player with a willingness to pick up new ideas and concepts

**Additional Information**

To find out more information, follow us over on LinkedIn