Head of Brand- 12 Month Ftc
3 weeks ago
**Head of Brand Marketing 12 month FTC | FMCG Challenger Brand**
**London (Hybrid 2 days in office)**
**£80-90k**
**Roles and Responsibilities**
***
Working with the Brand Director and agency partners you will be part of the senior brand leadership team and will contribute to:
- Curating and developing the Brand Strategy, defining their positioning, messaging and identity.
- Work with the European brand teams to help localise the brand strategy to their market (predominately Germany and France).
- Develop and execute the campaign planning for the brand, driving this through the full funnel and throughout the customer journey.
- Manage the brand team, consisting of two direct reports and an overall team of 7.
- Work on visual design and branding for the brand, across all areas including brand packaging.
**You**
This role is perfect for someone who has worked for a classical FMCG/Consumer Goods brand and has moved to a challenger brand and are looking for their next step. You’ll need:
- A proven track record in a brand marketing role - covering all channels.
- Experience working in a challenger brand, ideally B2C or D2C.
- Subscription experience beneficial.
- Experience working on a global or European scale.
- Team management and external agency experience.
- A strong mix of creative/aesthetics with commercial/data acumen.
**Job Information**:
- Job Reference: JO-2306-335534
- Salary: £80000.00 - £90000.00 per annum
- Salary per: annum
- Job Duration:
- Job Start Date: ASAP
- Job Industries: Marketing & Communications Jobs
- Job Locations: Greater London
- Job Types: Permanent
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