Affiliate Marketing Manager
3 weeks ago
Affiliate Marketing Manager
£60-65k
Manchester(Hybrid) M50 2ST
Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunityto join a large and growing, progressive, global Digital Marketing agency, exciting sector with global clients; Acquisition Marketing Manager, strategic level role, working as part of an affiliate team, managing a portfolio of affiliates across a range ofclients.
Operating a multi-faceted affiliate program spanning multiple client brands, multiple product verticals and multiple target markets, there is an immediate need for an experienced individual with the attitude, aptitude and agility to make a difference.
From identifying new opportunities, sourcing leads and prospects, closing financially sound deals, and managing affiliates and campaigns from inception through to profitable success, the role will allow a high level of ownership and accountability.
It will also require a strong ability to monitor and analyse the profitability of said affiliates and campaigns, and to make intelligent and considered decisions based on this.
The Affiliate Marketing Manager will be responsible for the following:
- Research and identify target cohorts through the use of multiple tools and resources
- Define strategies and tactics to recruit and onboard new partners
- Negotiate mutually beneficial deals with partners, build and maintain solid relationships
- Utilise internal resources (e.g. marketing operations, conversion optimisation, commercial management) to ensure the necessary acquisition and conversion funnels are created, tested and implemented
- Monitor and report on all key performance metrics (such as Return on Investment, Conversion Rates, Acquisition, Attrition and Retention)
- Optimisation of existing deals on an ongoing basis
- Reporting and stakeholder management
The Affiliate Marketing Manager should come with some or all of the following:
- 3+ years' experience in the online gaming industry
- Affiliate Management experience
- Ability to work autonomously, however guidance and management will be provided
- Understanding of the business metrics and working to KPIs
- Ability to analyse data and present insights in engaging and meaningful ways
- Working knowledge of MS Excel
- Ability to manage and prioritise multiple tasks and/or projects
- Negotiation and account management skills
- Experience and knowledge of online tracking (cookies, HTML tags, postbacks, dynamic parameters, etc.)
- Experience with various online resources and tools such as SEMrush, Ahrefs, VPN tools, Whois
- Travel may be required to attend conferences or meetings approximately 2-3 weeks per year
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