Head of Affiliates

4 months ago

Salford, United Kingdom Orchard Full time

Head of Affiliates

£90,000 - 100,000k

Manchester(Hybrid) M50 2ST

Hybrid working (2 office, 3 home), 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhanced Maternity and Paternity, excellent track record of personal development. Opportunity to join a large and growing, progressive, global Digital Marketing agency, exciting sector with global clients; Head of Affiliates, strategic level role, overseeing a team of affiliate managers, managing key accounts within the wider portfolio, focus on online entertainment clients.

Overview:
The Head of Affiliates is responsible for the successful management of the affiliate programs, in line with its clients’ acquisition and commercial priorities and targets. Reporting directly to the Director of Acquisition, they will need to be the authority on everything affiliate-related and work to ensure that the Affiliates Team is continuously and sustainably working towards achieving the overarching goals of the business through a combination of effective planning, best practice usage and outstanding performance management. The Head of Affiliates will drive the team through an example-led management style in order to develop a world-class business unit. Regular, detailed updates regarding performance against OKRs, marketing initiatives and other important information will need to be communicated effectively to a wide audience.

RESPONSIBILITIES
- Ensure that there is sufficient planning in place to achieve targets and, where necessary, play an instrumental role in helping to forecast future performance
- Plan, execute and maintain effective ROI-driven acquisition activities to drive quality traffic to client brands
- Lead the Affiliates Team by example, encouraging maximum performance and providing support and mentorship where needed
- Develop strategic marketing initiatives for key affiliate accounts, and support affiliate team members with the same
- Construct executive-level reports and presentations that communicate overall marketing results and convey actionable, analytical findings and insights
- Build a strong internal network for collaboration and knowledge transfer with other parts of the business
- Ensure the integrity of the affiliate programs at all times, including the accuracy of data, financial commitments to affiliate partners, and reputation management of clients
- Represent the affiliate programs in senior management meetings
- Encourage team members’ professional development
- Conduct employee performance reviews and manage team calendar

KNOWLEDGE, SKILLS & EXPERIENCE

The Head of Affiliates role requires a high level of experience in digital marketing and affiliate management, particularly in online gaming, as well as tangible management ability. The successful applicant will ideally have the following:

- 5+ years' Affiliate Management experience
- Self-sufficient approach to working - guidance and management will be provided, but autonomy and decisiveness is expected
- In-depth knowledge and understanding of the core business metrics and KPIs
- Outstanding communication, leadership and analytical skills
- Strong business development, presentation and negotiation skills
- Strong grasp of affiliate marketing, including general knowledge of digital marketing (SEM, PPC, etc.)
- Practical experience leading a team of multiple staff members (mix of office-based and remote)
- Ability to organise, track and prioritise multiple projects
- Ability to analyse, interpret and present data and results in engaging, meaningful and productive ways
- Ability to organise, prioritise and manage multiple projects simultaneously
- Solid experience and knowledge of online tracking (cookies, HTML tags, postbacks, dynamic parameters,etc.) is essential
- Travel may be required to attend conferences or meetings occasionally throughout the year

The Company

**Salary**: £90,000.00-£100,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company pension
- Flexitime
- Life insurance
- On-site parking
- Private medical insurance
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Ability to commute/relocate:

- Salford: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Gaming sector: 2 years (preferred)
- Affiliate Management: 5 years (required)

Work Location: Hybrid remote in Salford

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