Digital Marketing Lead

3 weeks ago


Peterborough, United Kingdom Interaction Recruitment Full time

Interaction Recruitment are proud to be representing an industry leader that specialise in distributing supplies to clients on an international scale.
My client being a highly ambitious and growing organisation are seeking a Marketing Manager to join their vibrant and motivated team to drive marketing and commercial activity forward during a crucial period within the clients growth strategy.
**SALARY: £28,000 - £32,000 (NEGOTIABLE)**
**LOCATION: PETERBOROUGH (OFFICE BASED)**
**HOURS: MONDAY TO FRIDAY**
As the Marketing Manager you will be responsible for a wide range of duties that involve increasing brand exposure, promoting products and services, analysing data, and generating leads from multiple marketing channels.
**Key Responsibilities**:

- Promote company products and services to its B2B customers
- Increase and enhance the company brand as the go to choice within the market for its product range and services
- Implement and conduct competitor analysis to identify areas of continuous improvement for company's marketing and commercial strategy
- Lead and make decisions in analysing data and setting a marketing strategy for lead generation
- Manage and monitor the company's social media channel
- Manage, consider and implement changes to the business website
- Utilise SEO competency to increase exposure of the company brand and product range
- Minimum of 3 years experience working in a B2B marketing role
- Demonstrated success in utilising SEO techniques for various commercial objectives
- Website management competency
- Ability to analyse and interpret data to understand if marketing campaigns are effective
- Copywriting skills
- Tech Savvy and computer literate
- Experience manage a wide range of campaigns

**The Director of the organisation has high ambitions and would look to reward this individual with autonomy to really express their ideas in driving business forward


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