Senior Press Officer
5 months ago
Job Advert
**George Brand Senior Press Officer (C8 Home)**
Are you looking for a new challenge that gives you the chance to get creative and utilise your knowledge of the home & lifestyle industry to take George at Asda's visibility to the next level? The George PR team are looking for a George Brand Senior Press Officer, overseeing the Home category of the George business.
**Job Introduction**
As an integral part of the team responsible for PR at George, you will support the delivery of the overall PR strategy with a focus on amplifying the Home categories**.** As Senior Press Officer you will be responsible for an ongoing drumbeat of brand amplification, whilst being responsible for the day to day delivery of proactive and positive media coverage across a variety of media communication channels.
- Work alongside the Senior PR Manager to deliver the PR strategies for George Home
- Ensure consistent visibility of George home categories via organic media and social engagement
- Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online
- Collaborate with Lifestyle and Sustainability teams to deliver 360 results to enhance George's position in newness and innovation
- Identify new opportunities and strengthen George's relationships locally and nationally, across Editors, Stylists, People of Influence and Creator network.
- Manage day to day activity with PR agency, Coelho Comms
- Work alongside the wider George brand team, supporting them to ensure products are always well represented and in the right publications both in print and online
- Be an expert in the Home category landscape, and an ambassador for George internally and externally
- At least 3 years' experience at agency or in house
- Strong relationships with a range of home & lifestyle media contacts
- Proven ability to generate high quality media coverage with a 360-comms approach
- Ability to work on multiple projects across categories at any one time
- Excellent creative writing and presentation skills
- Understanding of working across teams and with many internal and external stakeholders to deliver business objectives
- Enthusiasm and interest in sustainability, particularly within home and interiors.
This job is a brilliant opportunity to join a close-knit team who are incredibly passionate. If you're looking to come into a new role with high energy and opportunity to make real impact, then this will be perfect for you.
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