Marketing Automation Specialist

1 month ago

Edinburgh, United Kingdom M&G plc Full time

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities. To help us achieve our vision we’re looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliver results and keep it simple.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Marketing Automation Specialist

Working in the Marketing Technology Team you will report in to the Head of Marketing Technology and act as part of the Marketing Technology management team.

Key Responsibilities
- Provide marketing automation training for users and new starters.
- Promote the use of Eloqua in the business and investigate new marketing automation functionality.
- Administrate the Eloqua platform, creating and managing users.
- Create automated marketing processes and nurturing campaigns that maximise engagement, retention and growth opportunities.

Skills and experience needed
- At least 1-2 years’ hands-on experience of Marketing Automation tools. Eloqua preferred, and Salesforce is additionally beneficial
- Willingness to proactively recommend improvements to marketing automation processes.
- Understanding of GDPR.
- Good knowledge in marketing analytics, with experience analyzing customer and prospect data to create actionable segments and deliver results
- Good stakeholder management and comfortable working with all areas of the business including IT.
- Effective time management and prioritisation.
- Experience of managing third parties to deliver against agreed priorities

Job level: Manager Expert

Closing Date: 5th May

Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

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