Advertising Platforms Executive, Advertising

2 weeks ago

London, United Kingdom Financial Times Full time

**About Us**

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

**Our commitment to diversity and inclusion in the workplace**

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

**The Role / Position Overview**

The role sits within the Commercial Product team, specifically focussed on owning the technology that underpins advertising across FT digital platforms. As part of the wider digital advertising operations team, it is the Commercial Product team’s remit to support the development of new and innovative advertising products, tech integrations and vendor management, internal workflows and user targeting & segmentation. The team’s goal is to bring value to the business through improving the FT’s ability to deliver marketing objectives for advertising clients.

Reporting into the Head of Advertising Platforms, the Advertising Tech Executive will be expected to support:

- The technology underpinning the FT’s digital advertising ecosystem, ensuring commercial products are effective for advertisers, whilst allowing an efficient workflow for campaign delivery and consistent data for reporting
- Ad tech vendor relationships - not only managing current services, but also ensuring that the FT is future-proofed in the ever changing digital landscape
- Product and development changes, which will need to be managed and tested.

**Key Responsibilities**
- Support the Head of Advertising Platforms on the management of the advertising technology stack. This includes ensuring the architecture is correct, the different technology providers are correctly integrated, and aligning it with delivery teams workflow and the wider business
- Configure and regularly review systems with a view to keep them current with regular deletion of any old settings
- Work to support the advertising development team setting up test line items and ensuring developers are aware of the capabilities of our advertising technology
- Work with the internal delivery teams including campaign managers, planning, marketing and project management to understand the features and improvements that will help with delivery of campaigns and feed that back into the planning for advertising platforms
- Support relationships with technology vendors, ranging from day-to-day service support through to staying up-to-date with their product portfolio and changes and ensuring business reviews are in place
- Work with the product and technology team providing first line of defence with bugs or live issues and clean integration of the ad technology stack, supporting any updates or changes
- Feed into conversations and suggestions to improve the FT’s product set. This entails having a clear understanding of the current products, and working with the wider team to review performance regularly
- Support capability documentation of each system and ensure a plan is in place to benefit as fully as possible from each partner relationship
- Work with the wider operations team on key systems to support effective campaign delivery, remaining as a super-user, but not involved in the day-to-day running and changes
- Support the review of potential new vendors ensuring conversations are documented and centralised so as to reduce duplication of efforts whilst also being clear on what is available in the market

**Required Skills / Experience**
- Experience working with marketing platforms, media industry metrics and data, including digital media and web analytics (e.g. DFP, DCM, Web Analytics)
- 2+ years working with ad technology and working in an agile, iterative manner
- Good interpersonal skills, working with both clients and agencies
- Ability to manage multiple projects, across several teams within multiple markets
- Excellent presentation, analysis and technical troubleshooting skills
- Proactive and always looking for ways to constantly improve performance
- Strong knowledge of advertising and marketing technology, the publisher industry both buy and sell side, and the digital space in general
- Experience working with GDPR compliance
- Proven experience in developing and implementing a strategy covering data, and advertising/marketing technology vendors
- Proven experience in end to end development of commercial products

**What’s in it for you? Our Benefits**

Our benefits vary depending on l

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