Ecommerce Optimisation Manager

2 weeks ago

London, United Kingdom Carter Murray Full time

**Ecommerce Optimisation Manager**

**London/Hybrid**

**Leisure & Tourism**

**£45,000 - £48,000**

Carter Murray have partnered with a leading tourism brand who, due to continued growth this year on a global scale are looking for an Ecommerce Optimisation Manager to join their UK team. This is a hybrid role with my client operating a model of 1 day aweek in the office and the rest from home.

**Role overview**

Reporting to the Head of Ecommerce, the Ecommerce Optimisation Manager is responsible for customers going through the booking journey, ensuring optimised conversion from the branded website to the booking funnel and through the booking funnel to completionof their order.

**Responsibilities**
- Ensuring high level content management - delivering local relevance, integration with local marketing efforts/campaigns and optimising performance associated with seasonality.
- Conversion Rate Optimisation - driving conversion of the local attraction branded website and booking journey in line with agreed targets & benchmarks.
- Ensuring qualified customers are converted to purchase.
- Reporting - owning and delivering weekly reporting of conversion funnel focusing on wins and losses and building out weekly trading action plans to continuously drive performance.
- Testing - Building out a continuous test and learn approach by regularly spot checking, monitoring customer journey's and running AB testing schedule to drive optimal performance.
- Yield Management - ensuring that all relevant products (including Hierarchy of Sales) are live and optimised.
- Tagging/Merchandising.
- Working closely with wider Ecommerce team to ensure that all are kept in the loop to ensure cohesive plans.

**About you**
- Experience of driving best in class Ecommerce performance metrics.
- Proficient in the use of Excel to create and update reports and work with large data sets.
- Experience of working within CMS platforms to update front end of website and support the more technical areas.
- Previous experience of working on Google Analytics.
- Strong organisational skills, with the ability to multi-task and hit the ground running within a hands-on role.
- Thrive on ownership and accountability.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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