Product and Programme Marketing Manager
1 week ago
Cunard has a rich 180 year heritage as well as exciting plans for the future with a fourth ship, Queen Anne, soon to join the fleet. It’s an exciting time to join us as we shape our future.
We have an exciting opportunity for a **Product and Programme Marketing Manager** to join our Cunard Marketing Team.
For at least two days a week, you’ll be based out of our fantastic offices in the heart of Southampton, less than two hours from central London. In our hybrid working environment, you can also expect to balance this with time spent working remotely everyweek.
**The Role**
In this role you will be part of a vibrant team working on a unique brand.
You will:
- Create assets, toolkits and content to communicate Cunard’s unique proposition in market in a customer-centric way as well as ensuring the successful launch of new deployments.
- Work with our brand and comms team to position Cunard’s deployments and onboard offerings in an engaging way - increasing the focus on our brand value proposition and our unique take on the destinations that we visit and the on-board experience we offer.
- Work to co-ordinate and manage the requirements of the business to launch new deployments successfully into market.
- Work cross-functionally and globally to co-ordinate, prioritise, and manage the production of toolkits, assets, and content to support our Product and Programme Marketing requirements, working with both internal stakeholders and external agency partners
Both focus areas (Product & Programme) are critical to helping us achieve our ambitious growth plans across Cunard’s key markets of the UK, North America, Japan, Australia, and Germany.
The role includes accountability for ownership, delivery, and continuous review of requirements for priority deployments and focus areas as well as reviewing performance.
**About You**
We are always on the lookout for colleagues who can demonstrate our Culture Essentials and who are committed to creating unforgettable holiday happiness for our guests.
To be considered for this position you will have:
- A thorough knowledge of marketing communication practises and techniques gained via direct experience of marketing management
- Excellent project management and Communication skills
- An understanding of marketing channels and their contribution to the overall marketing mix
- Experience of positioning a brand’s value proposition in market as well as experience of launching new products to market
- Experience of working cross-functionally and managing multiple stakeholder requirements
- Experience of project management and working to tight deadlines
This role has been levelled at a CUK07
**The Benefits**
At Carnival UK we are passionate about our people. Working to inspire and empower one another to be enthusiastic and bold in the decisions we make is essential to our culture. We also believe in rewarding our colleagues for the fantastic hard work they do.
As a Carnival UK colleague you can enjoy a range of benefits including:
- Annual discounted cruise with Cunard and P&O Cruises plus late availability offers
- Annual Bonus
- Minimum 25 days of holidays and option for holiday trading
- Contributory Defined Contribution Pension scheme
- Company paid Private Medical & Dental Insurance
- Company paid Health Assessment
- Employee Shares Plan
- Electric Car scheme
- Life Assurance
- Cycle to work
- Access to digital GP
- Opportunity to join employee led networks
- Extensive learning and development opportunities
- Employee assistance programme
- Shopping discounts portal
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