Marketing Executive

2 days ago


Surrey Research Park, United Kingdom Brook Street Full time

Are you a Marketing professional looking to join an exciting events and media agency based in Guildford? I am currently supporting a top B2B Digital Agency on the lookout for an experienced Marketing Executive to join them on a full time permanent basis.

You will devise and implement a modern marketing plan that builds connection with chosen audiences and supports our editorial and event programmes.

Raising awareness or encouraging engagement through driving registrations, ticket sales or awards entries to our Events programmes will be essential. You will also promote commercial content including articles, video content and podcasts.

**Key Responsibilities**
- Work with brand partners & sponsors to collaborate on promotional campaigns across social media and other channels.
- Measure effectiveness of marketing campaigns and optimise or adapt plans to meet objectives
- Manage & Draft e-newsletter content that promotes our content and events to our readers.
- Building audience reach and engagement in key business sectors or around key editorial topics
- Social media management
- Creating snappy copy that can grab attention on social media channels
- Grow the first party data (sign ups to newsletters etc)
- Manage brand & design consistency across sales presentations
- Plan and execute paid-social media campaigns that promote business content.
- Support and develop marketing campaigns that raise awareness of new products and services.

**Company Goals / KPIs**
- Build relationships and engagement with company platform
- Raise awareness and engagement with company platform events programmes
- Traffic increase on website
- Increase newsletter database size
- Increase followers and social reach
- Devise, Test and Grow niche topic specific databases to support Editorial targeted growth channels using newsletters etc. e.g. Travel, ESG, Food & Drink, Maritime, Fintech etc.
- Work closely with clients, advertisers and sponsors to ensure content and events programmes are successful.

**Essential**
- Experience in developing marketing campaigns across multiple channels (from planning to execution)
- Social media channel management and growing audiences on social media
- Attention to detail
- Communication skills
- Ability to write social media posts / adapt existing content
- Copywriting

This role offers flexible working with 3 days in the office and 2 days at home.


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