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Marketing Insight Officer
4 months ago
**Recently named Charity of the Year by Just Giving Awards 2022, we’re committed to moving further, faster to accelerate change for everyone affected by a brain tumour. **Brain tumours kill more children and adults under 40 in the UK than any other cancer. We know that a cure can’t wait.
We understand the power data has to accelerate research and maximise impact and we are determined to be truly evidence based in everything we do.
We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life — and this is where you come in. We need you, a talented marketing insight specialist to help us develop and deliver our strategy.
A rare breed of marketer/fundraiser and data analyst, with the unique ability to analyse and interpret data, you’ll be able to tell the insight stories needed to drive and evolve campaigns and develop new products.
You’ll have a natural curiosity to explore and interrogate all the data points available to us (both on and offline), being able to clearly communicate to non-technical colleagues at all levels.
You’ll have experience of working either as part of a marketing team or directly with marketers or fundraisers, and be able to pro-actively provide insights that deliver real change.
And you’ll work your socks off, because you know that #ACureCantWait
Use insight and analysis to inform and guide the Fundraising and CX team:
- Work with the Head of CX to manage all campaign analysis and insight projects and ensure that interpretations of the findings and insights are delivered to the appropriate stakeholders in order to inform and drive future performance and strategies
- Manage the analysis of fundraising campaigns and products, working closely with the relevant fundraising teams to identify key learning and make recommendations for future activity
- Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaigns
- Work with others across the CX team to report against testing schedules and strategies
- Run segmentations as required for fundraising teams
- Ensure that completed insight is effectively disseminated to internal customers and that they understand and use it
- Work with the Head of CX to guide, plan and implement market research as required**Experience**:
- Relevant experience of running (design and implementation) both qualitative and quantitative insight projects
- Able to communicate technical issues in a clear positive way at appropriate level
- Working with personas and data segmentations for campaigns
- Manipulating and interpreting large sets of data according to client requirements
- Using insight to aid product development as well as campaign strategy/implementation
- Project management
- Charity experience would be an advantage
- Experience in working with SalesForce and/or SalesForce Marketing Cloud
- Understanding of the structure of databases and their implementation
**Knowledge, Skills & Abilities**:
- Sound understanding of direct marketing practices
- Microsoft Excel (Advanced)
- BI visualisation software—eg Microsoft Power BI
- Digital automation and CX software - eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etc
- Familiarity with analytical and database tools
- Hands on experience with content management systems
- Advanced use of an ESP - such as Marketing Cloud, DotDigital or similar
- Market research tools - eg Alchemer or SurveyMonkey
- Analytical thinker with the ability to interpret complex information
- Excellent communication skills with a high attention to detail Strong project management, prioritising and organisational skills with the ability to work under tight deadlines
You’ll be joining a **collaborative, bold** and** innovative** team of individuals who put our **community first **and are connected by a passion to make a real difference.
**Location**:While contracted to our office in Fleet, Hampshire, our team supports a blend of office and home working provided you have adequate broadband and IT capability, with an average of 2-3 days in the office each week.
**Working hours**: This role is 37.5 hours per week, with some out of hours working.
**Benchmarked salary**: c.£32,960 (dependent on level)
**Our amazing benefits**:
You can find more about what we're doing to become a diverse organisation here.
**Advert close date**: 3 April 2024
**First interview date and location**:8 or 9 April 2024 over Zoom
**Second interview date and location**: TBC at our office in Fleet
The post holder will also;
- _ Contribute to achieving the objectives of The Brain Tumour Charity_
- _Live and breathe our values by being _**_bold, collaborative _**_and_**_ innovative, _**_with a _**_community-first_**_ approach to everything you do_
- _Undertake any additional and ad hoc tasks as required_
- _Partic
