Marketing Data Analyst
5 days ago
Are you willing to Break the Mould? Can you Deliver Wow? If the answer is yes, read on
Our client is one of the UK's leading financial services brands and they are looking to hire a talented Marketing Data Analyst to join the team and help them to gain a deeper understanding of customers' actions and reach and convert more people online.
Hybrid working with 3 days per week in the office in Derby.
Working within the Marketing Team and reporting to the Digital Marketing Manager, you will be teamed alongside CRO, content and acquisition specialists. You will help create a framework that enables the team to track users from initial click to conversionand beyond. Your clear presentations, created from millions of data points, will help provide clear actionable insights and demonstrate the ROI of digital campaigns and activities.
You will play an integral role in the success of the digital marketing strategy and be part of the story in everything they do. Ultimately, you will help the team ensure that they spend the marketing budget effectively, target their audiences in the rightway and connect the dots between marketing activity and revenue.
**Key responsibilities**:
- Track and report on website behavior from first click to conversion.
- Provide a value for each click, conversion and website event.
- Implement an attribution model to support better understanding of digital activity.
- Build reports and data visualizations that support co-workers in their decision making.
- Support the digital marketing manager and director in creating business cases for further investment.
- Analyze sales funnels and provide insights to CRO and content teams.
- Measure ROI of campaigns and help shape future activity.
- Help identify new additional positive marketing opportunities.
**Person profile**:
Full training will be provided to ensure you can quickly get up to speed, but to be successful in this role you need to demonstrate:
- The ability to combine, interpret and present data from multiple sources and be able to communicate effectively with colleagues.
- A passion for using data to solve problems, improve performance and increase revenue.
- Expertise with Google Analytics.
- Experience using Power BI, Data Studio or similar.
- Broad awareness of SEM activities.
- The ability to present complex data in understandable and actionable ways.
- A willingness to be flexible and adaptable to changing priorities.
- Good communication and relationship building skills, with the ability to manage an independent workload.
- Proven ability to work effectively both independently and in a team-based environment, working towards tight deadlines.
- A desire to learn and grow.
**Rewards & Benefits**:
- £34K plus matched share scheme
- Flexible working arrangements, 3 days per week in the office in Derby
- 22 days paid holiday, plus all bank holidays, rising to 25 days with each year of service. There is also an option to buy / sell holiday.
- Pension scheme with generous employer contributions.
- Enhanced parental leave
- Volunteer days
- Employee Assistance Programme
- Employee discount portal
- Cycle to Work Scheme
- A Voice We welcome and value everyone's opinion and encourage you to tell us how we can improve what we do and how do it, both as a team and as a business.
- A great working environment, with friendly and supportive colleagues.
- Plenty of learning opportunities, including subscriptions, training courses and lunch & learns.
- Regular social events, including Summer and Christmas celebrations.
- Free fruit boxes
- And lots, lots more
This is a fantastic opportunity to work for an organisation that has a diverse and inclusive workforce, where your 'voice' is heard and that positively supports its employees' personal and professional development.
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