Marketing Lead

6 months ago

London, United Kingdom Times Higher Education Full time

**Marketing Lead**
**Hybrid / London (2 days in the office)**
**Salary: £55,000- 58,000, depending on experience**

**Times Higher Education (THE)**, the leading global authority on university performance, is searching for a motivated and driven individual to join their growing events team. THE’s portfolio of events is a programme of worldwide activity, headed up by our flagship annual Times Higher Education World Academic Summit. This regular series of regional summits and forums brings together pre-eminent global thought leaders across higher education, research, industry and government to share best practice and innovation in the development and leadership of world-class universities and research.

We are looking for a **Marketing Lead**, who's a strong, self-starter to join our busy Events Marketing department, to lead on the marketing and lead generation strategy for our World Summit Series of B2B events.

You should be a confident individual able to work and communicate with senior stakeholders and partners as this will be a core part of your role.

**Responsibilities**:

- Lead on strategy planning; co-ordinating; implementing; and monitoring of marketing activities to drive attendee growth for our wide portfolio of events and generate partner and sponsor interest via lead generation activities throughout the year
- Identify target audiences and create individual marketing plans, ensuring messaging is benefit led and speaks to the key audiences
- Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
- Develop, deliver and maintain marketing materials (partner packs, case studies) to use as sales tools for the sponsorship sales teams.
- Attend regular internal and external meetings to present marketing campaign results, providing insights and predictions on revenue and attendee targets
- Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
- Generate post-event reports and insights for the commercial team to inform the strategic direction for future commercial events.
- Copywriting, proofreading of marketing collateral, liaising with designers and sub-editors
- Manage 2-3 direct line reports effectively ensuring that they are delivering on the marketing strategies that they are responsible for

**Skills and experience**:

- Proven B2B experience in a marketing role, ideally within global events
- Previous line management experience
- Confident and talented self-starter who is able to hit the ground running
- Commercially astute and entrepreneurial outlook
- Ability to work to agreed deadlines, working well under pressure
- Excellent planning and organisational skills in order to manage and prioritise workload
- Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
- Interested in international higher education
- MS Office essential - Word, Excel and PowerPoint
- Educated to a degree level

**No agencies please**
- **THE are proud to be an equal opportunities employer. We recognise that we are all different. Great strength is born through different perspectives and experiences. That is why we are committed to our mission of creating an inclusive culture that enables our people to feel able to bring their whole selves to work. We are proud to be part of the Global Equality Collective and a mindful employer to help support THE achieve this.**_

**Job Types**: Full-time, Permanent

**Salary**: £55,000.00-£58,000.00 per year

**Benefits**:

- Company events
- Company pension
- Cycle to work scheme
- Health & wellbeing programme
- Work from home

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- event marketing: 5 years (required)

Work authorisation:

- United Kingdom (required)

Work Location: Hybrid remote in London

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