Fractional Marketing Expert

2 months ago

London, United Kingdom Africa Practice Full time

**Position**

You will play a pivotal role in defining our strategy and marketing function, elevating our brand presence, driving lead generation, and ultimately contributing to the growth of Africa Practice. You will work directly with our chief of staff, who has so far overseen marketing initiatives, but retain a very strong focus on cross-functional collaboration.

This is a fractional role with a flexible time commitment in a hybrid work model, compatible with GMT/CET/SAST/EAT time zones. This is ideally suited for an experienced marketing expert who can provide strategic leadership on a part-time basis. You will have the opportunity to make a significant impact on our growth, while enjoying a high degree of autonomy and flexibility in managing your schedule.

**Responsibilities**
- Marketing strategy development (20%)
- Collaborate with executive leadership to define our marketing objectives and strategy - aligned directly with Africa Practice’s three-year growth objectives.
- Provide an assessment of the Africa Practice brand.
- Conduct market research, competitor analysis, and audience/client segmentation to identify key opportunities and areas for differentiation, given the current levels of resourcing available.
- Establish KPIs to evaluate the success of future marketing initiatives and campaigns.
- Prepare templates/dashboards for executive leadership to track trends, and make impactful decisions regarding marketing.
- Marketing strategy execution (80%)
- Lead generation (30%)_
- Identify the best routes for lead generation - an area that has previously remained underexplored
- Design and implement effective lead generation campaigns and tactics to attract new clients and expand our customer base.
- Run two such campaigns, encompassing inbound and outbound marketing techniques, including digital marketing, events, and partnerships.
- Audit the campaigns to provide a realistic way forward for future lead generation efforts.
- Brand management (20%)_
- Develop a blueprint for maintaining a strong brand identity and positioning that resonates with our target audience and reflects our mission, as well as our unique value proposition.
- Oversee the update of compelling brand assets, including messaging, visual elements, and content across various channels.
- Oversee the production of high-quality content by team - providing feedback for improvement on an ongoing basis throughout the contract duration.
- Digital marketing (15%)_
- Identify key performance metrics to track the effectiveness of digital marketing for maximum ROI, embedding them in the team’s operations and decision-making.
- Team structuring and development (15%)_
- Provide guidance and support to our marketing team, establishing high performance standards, and driving professional growth and excellence.
- Identify gaps that can be filled through independent or fractional support.

**Requirements**:

- Degree in related field, MBA preferred.
- Proven track record of success in senior marketing roles, with a minimum of 8 years of experience with at least 3 years in a consultancy or professional services environment.
- Deep expertise in developing and implementing results-oriented marketing strategies, including brand management, lead generation, digital marketing, and marketing communications.
- Strong analytical skills and experience in leveraging data-driven insights to inform decision-making and optimise marketing performance.
- Excellent leadership and team management capabilities, with a demonstrated ability to inspire and motivate cross-functional teams.
- Exceptional communication skills, both verbal and written, with the ability to articulate complex concepts clearly and persuasively.
- Results-oriented mindset with a passion for driving business growth and delivering measurable results.
- Proven ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions, especially in a time
- and resource-constrained context.

  • Telesales Marketing Representative

    1 month ago

    London, United Kingdom Fractional Gallery Full time

    **Fractional Gallery is a leading provider of art consultation services, specializing in helping clients invest into blue chip art. Our team of dedicated art consultants works closely with clients to understand their preferences, and financial requirements, offering personalized recommendations and expert advice. As a Telesales Marketing Representative at...

  • Dive Into Diverse Markets

    12 hours ago

    London, United Kingdom Fractional Gallery Full time

    **Join Fractional Gallery, the pioneering UK-based gallery redefining art ownership through fractional ownership, outright purchase, and innovative art bonds. We're not just another gallery; we're an online investment platform revolutionizing the art market. We're seeking dynamic sales professionals and brokers ready to excel in a competitive environment....

  • Sales Broker Art

    2 weeks ago

    London, United Kingdom Fractional Gallery Full time €30,000 - €60,000

    86 broker jobs currently online. 16567 CVs currently online. Join Fractional Gallery, the pioneering UK-based gallery redefining art ownership through fractional ownership, outright purchase, and innovative art bonds. We're not just another gallery; we're an online investment platform revolutionizing the art market.   We're seeking dynamic...

  • Fractional Marketing Specialist

    2 months ago

    London, United Kingdom Purlos Full time

    We're Hiring: Fractional Marketing Specialist! At Purlos, we're passionate about transforming the educational landscape through innovative solutions. We’re currently looking for a dynamic Fractional Marketing Specialist to join our team for two days per week. This role is perfect for someone who thrives on creativity and is eager to make a big impact in...

  • art Revolution Begins!

    2 months ago

    London, United Kingdom Fractional Gallery Full time

    **Join the revolution at Fractional Gallery, an exciting and dynamic fractional art investment company located in the vibrant heart of Old Street, London. We're on a mission to transform the way investors and collectors engage with art! Why settle for unknown artists when you can dive into the world of blue-chip legends like Warhol or Banksy by owning a...

  • Opener for Art

    2 months ago

    London, United Kingdom Fractional Gallery Full time

    **Company Overview**: Fractional Gallery is revolutionizing the global art investment landscape by providing investors with the opportunity to collect blue-chip art. While other galleries focus on emerging artists, our unique approach ensures a more reliable investment for our clients, who prefer owning a share of a Banksy over a piece from Fred in...

  • Fractional Marketing Director for a Tech Community

    1 month ago

    London, United Kingdom RecWorks Limited Full time

    **Overview**: We are seeking a highly motivated and experienced Fractional Marketing Director to advise on the marketing efforts for our tech community. As the Fractional Marketing Director, you will be responsible for developing and creating marketing strategies thatdrive growth and engagement within the community and the sponsorship base. You will work...

  • Sales Broker

    2 weeks ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Sales Broker

    2 weeks ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Sales Broker

    1 week ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Sales Broker

    1 week ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Sales Broker

    7 days ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Sales Broker

    2 weeks ago

    London, United Kingdom Fractional Gallery Full time

    91 broker jobs currently online. 16551 CVs currently online. We seek a seasoned broker enthusiastic about executing the complete sales process to join our team. You should possess a knack for introducing investment art to investors, you must be ready to dive in headfirst. Performance-based bonuses. Promotion within the company Full prodcut training that...

  • Fractional Cfo

    7 days ago

    London, United Kingdom Axcelera Full time

    **Why Working with Axcelera Ltd is a Great Choice for Your Career** Axcelera is currently recruiting for experienced Fractional CFOs/Finance Directors to join our team in London working with fast growing SMEs on a fractional portfolio basis. Imagine being a Chief Financial Officer / Finance Director who can choose your own clients, set your own schedule,...

  • Sales Consultants Art

    1 month ago

    London, United Kingdom Fractional Gallery Full time

    **Could you sell to investors a famous British artist?** Based in Old Street London. We are one of the few art companies that offer both fractional and outright ownership for art investors. **But can you sell art?** This role involves cold calling, working with leads generated by our marketing company, for which we allocate approximately £10,000 per...

  • Marketing Expert

    2 weeks ago

    London, United Kingdom Fospha Marketing Full time

    Fospha is a tech startup with an exciting, differentiated product that is beginning to realize our serious growth ambitions.We provide a marketing measurement product for eCommerce brands, helping them navigate the complex world of digital advertising across channels like TikTok, YouTube and Meta. With at least 2 years of experience in product marketing or...

  • Marketing Expert

    2 weeks ago

    London, United Kingdom Fospha Marketing Full time

    Fospha is a tech startup with an exciting, differentiated product that is beginning to realize our serious growth ambitions.We provide a marketing measurement product for eCommerce brands, helping them navigate the complex world of digital advertising across channels like TikTok, YouTube and Meta. With at least 2 years of experience in product marketing or...

  • Marketing Expert

    1 week ago

    London, United Kingdom Fospha Marketing Full time

    Fospha is a tech startup with an exciting, differentiated product that is beginning to realize our serious growth ambitions.We provide a marketing measurement product for eCommerce brands, helping them navigate the complex world of digital advertising across channels like TikTok, YouTube and Meta. With at least 2 years of experience in product marketing or...

  • Fractional Marketing Specialist Growth · London · Fully Remote

    2 months ago

    London, United Kingdom Purlos Full time

    We're Hiring: Fractional Marketing Specialist! At Purlos, we're passionate about transforming the educational landscape through innovative solutions. We’re currently looking for a dynamic Fractional Marketing Specialist to join our team for two days per week. This role is perfect for someone who thrives on creativity and is eager to make a big...

  • Fractional Marketing Specialist Growth · London · Fully Remote

    2 weeks ago

    London, United Kingdom Purlos Full time

    We're Hiring: Fractional Marketing Specialist! At Purlos, we're passionate about transforming the educational landscape through innovative solutions. We’re currently looking for a dynamic Fractional Marketing Specialist to join our team for two days per week. This role is perfect for someone who thrives on creativity and is eager to make a big...