Head of Marketing and Communications

2 weeks ago

West Sussex, United Kingdom VMA Group Full time

Key responsibilities:
Develop and drive an ambitious Marcomms strategic plan in line with the Group priorities, vision and values.

Lead on and manage innovative, creative, collaborative and customer facing approaches to marketing campaigns and plans, with current and future customers and key stakeholders.

Drive physical and digital marketing strategies to maximise customer relations, break through into new markets, bring new capabilities to market and drive lead generation through targeted campaigns.

Develop a strong strategic and tactical grasp of current industry trends whilst being able to paint the vision of the Group and its subsidiaries for the future.

Become the Brand Guardian for the business and its subsidiaries, continuing to develop an evolving Brand strategy and ensuring clarity and consistency across the Group as it grows.

Develop and drive an impactful employee communications strategy that unites and engages employees under the brand.

Work with the Director of People Services to support Group-wide communication of People Ini-tiatives and other HR-related comms.

Implement a robust measurement strategy across all aspects of Marcomms in line with the Group’s ethos of data-driven decision-making.

Partner with key stakeholders across the business to deliver effective communication strategies across external and internal audiences.

Manage and support a small, growing team of Marketing and Employee Comms Execs to deliver tactical campaigns and foster a culture of creativity and innovation within the function.

You will be an experienced Marcomms professional with proven experience of working both within the external and internal communications spaces.

You will have experience in developing and driving B2B Marketing strategies within an SME or multi-brand organisation.

You will have hands-on experience of digital marketing as well as physical marketing.

You will have experience of managing creative and brand agencies to get the best out of them.

You will have experience of managing a team.

You will be hands-on, agile and have a creative approach to problem-solving.
- **VMA**GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry,supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, **VMA**GROUP has offices in London and Manchester and in Europe, **VMA**GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis._
- **VMA**GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter._

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