Head of Marketing

4 weeks ago

Co West Midlands, United Kingdom Malvern St James - TES Full time

ABOUT THE ROLE:

The Head of marketing sits within the School’s Marketing & Admissions Team, overseeing all content and visual representation of the School brand. A hands on role, the Head of Marketing will lead on all marketing initiates, including social media, digital marketing campaigns, advertising and creative projects. The School’s marketing aims to be content driven and story-led, and the Head of Marketing is responsible for telling the School’s story in a visual and engaging way. Working in collaboration with the Director of Admissions and Marketing, the Head of Marketing will create strategic plans to establish and enhance our brand presence, allocating resources to different projects, setting both short and long term goals for the department along with market research and in depth analysis.

KEY RESPONSIBILITIES:

39 HOURS PER WEEK 52 WEEKS PER ANNUM REPORTS TO DIRECTOR OF ADMISSIONS & MARKETING

• Front-line responsibility for managing the design, production and continuing improvement of online and offline campaigns to build awareness within the target audience and help position MSJ to further grow our brand

• Developing marketing strategies for all marketing initiatives, ensuring our brand message is strong and consistent throughout all channels and marketing efforts.

• To manage and analyse research data to inform on brand strategy and evaluate the effectiveness of all campaigns and prepare market analysis reports, identifying opportunities to reach new market segments, monitoring competition

• Manage PPC including Google/Facebook Ads • Agency / partner relationship management

• Liaise with colleagues to discuss project requirements from concept stage through to completion. Advise on design style, format, print production and timescales

• Responsible for website, creating landing pages, updating information, driving new content

• Proof reading and planning managing key internal and external events

• Managing key internal and external events

• Create termly e-mail newsletters to update parents and prospective parents

• Run creative workshops with pupils for both pupil development opportunities and to further the pupil-led story telling within the School’s marketing campaigns

• Oversee and support the delivery of marketing campaigns for MSJ Enterprises.

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