Digital Marketing Manager

2 weeks ago


St Albans, United Kingdom Ad Warrior Full time

**Digital Marketing Manager**

**Location**: St Albans

**Salary**: £28,000 - £33,000 per annum

Our client is looking for their next Digital Marketing Manager, to join the team. This is a great role if you're passionate about digital marketing and are looking for a role where you can have a huge influence on the success of the business.

**Role Summary**

The Digital Marketing Manager is a key role in the Marketing team, accountable for supporting the delivery of the website and their digital marketing and e-commerce activities, through the planning and delivery of digital performance marketing activities,continually reporting, analysing and optimizing channel performance.

**Key to this role is**
- Defining and implementing an industry leading digital sales process incorporating appropriate automation and technology.
- Leading on digital innovation and managing the development pipeline, in collaboration with internal stakeholders.
- Managing a Marketing Assistant/Copy Writer, and the relationships with external digital agencies/freelancers.
- Ensuring data integrity and accuracy and delivering actionable insights to drive profitable growth.

**About you**

You'll be a qualified and experienced Digital Marketer, with a solid understanding of digital marketing and ecommerce principles theory and best practice. You'll have hands on experience of the digital marketing mix, and be looking to have a retain a goodlevel of involvement, you're still playing in the band here, not just being the conductor. That being said you'll be involved in the development of the digital strategy and will need to devise different campaigns and implement them. You'll also need to bedata driven and able to show the ROI for your campaigns. You'll also need to be comfortable working to deadlines and at pace during their busy periods. Experience managing a team is also beneficial.
- Community management across their Instagram channel engaging with the target audience, producing live shopping events and other engagement tactics
- Develop on brand social content channels to drive engagement and sales.
- Understanding of various social channel metrics, data and analysis and reporting
- Ability to create on brand graphics, copy and video edits for organic and paid social content use
- Good understanding of FB advertising, budget allocation and reporting on ROI
- Good understanding of PPC, budget allocation and reporting on ROI
- Good understanding of Google Analytics and ability to create clear, concise reporting for brand founders and stakeholders.
- Good understanding of current Digital Marketing techniques and ability to implement and report on ROI

**Skills & Experience**
- Experience building content plans and using scheduling systems
- Be Highly creative but also analytical
- Target driven, ability to work within a small team and to tight deadlines/across multiple platforms.
- You must bring solid digital marketing & ecommerce experience, strong ROI track record, commercial acumen and innovative thinking
- You will thrive in an autonomous role, fast paced team and have aspirations to drive growth of a well established yet scaling brand within the pet grooming industry.

**What’s in it for you**
- The company will open the doors to progress your career with them
- Annual Performance Bonus
- 29 days holiday (Inclusive of Bank Holidays)
- Continued access to NEST Pension Scheme
- Work in a 15th Century mansion with amazing views
- Easy access from M25 St Albans exit
- Creative and progressive team
- Flexible Working



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