Marketing Assistant

4 weeks ago

St Albans, United Kingdom Youth Talk Part time

As a dedicated marketing resource in this small but energetic charity team, the role of marketing assistant is to help elevate Youth Talk’s story and brand awareness amongst its target markets. The primary focus and accountability is to deliver on fundraising goals, driving awareness and new funding leads from its designated target markets.

Reporting to the Fundraising Manager this will include responsibility for creating and managing impactful marketing content and campaigns that grow the brand profile and drive fundraising income. This would be working across all channels including social media, search, PR, events and website content. This new position will build on the significant work and achievements of the last couple of years and you will support the strategic development of our fundraising marketing plan. 

This will require working closely with all the Youth Talk team as well as sourcing content from corporate partners, funders and external suppliers and stakeholders.

Main Responsibilities

Build on Youth Talk’s Marketing Plan to ensure a balance of content across all marketing channels - effectively engaging with a range of audiences.  

Write, edit and proof-read content for Youth Talk’s website, social media, email newsletters, press releases.

Energetic, ideas-driven, low-cost marketing attitude. Strong focus on lead generation and ROI to be accountable for delivering on fundraising targets.

Grow Youth Talk’s social media presence to generate new supporter leads and engage with comments to identify new creative stories.

Support the fundraising team to develop, implement and evaluate a range of marketing activities and communications to deliver on Youth Talk’s strategic plan.

Additional Responsibilities

Identify potential new relationships and opportunities for fundraising support. Produce reports on marketing activity to optimise content performance and develop insights to inform future activity. Work with the team to extract data opportunity for marketing use. Provide guidance to staff, external partners and funders on the consistent use of the Youth Talk brand and assets, including the logo, tone of voice, imagery. Be the brand guardian in terms of managing correct discipline and best practice around the brand as a mental health charity. Including working with internal colleagues to extract the maximum input and marketing value from the wider Youth Talk team. Provide support with events, including representing Youth Talk at events.

Person Specification

We are looking for a marketing individual who can demonstrate the following experience, skills and knowledge:

Strong marketing and creative skills Previous experience in digital marketing across multiple channels Passion for social media Strong copywriting skills Ability to multitask, roll up your sleeves and be part of a small energetic team where adaptability is key A team player, as well as the initiative to manage your own work plan Experience in using IT systems and marketing management platforms Ideally working knowledge of WordPress Search engine marketing experience Attention to detail and a high level of literacy The ability to spot potential and build relationships A desire to learn more about fundraising

To make an application to be considered for the role, please submit the following:

· An up-to-date CV outlining your relevant experience (no more than 2 pages).

Interviews will be conducted in St Albans on 29th May.  

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