Field Marketing Executive

3 weeks ago


Manchester, United Kingdom Techtronic Industries - TTI Full time

Techtronic Industries (UK) Limited is part of the global TTI group, who are world leaders in cordless technology. TTI manufacture and sell power tools across the world. TTI UK distributes Milwaukee and Ryobi products through a variety of channels to retailcustomers and end users. We continue to grow in an established and stable market.

The Ryobi Field Marketing Executive role (FME) is an exciting and varied position within the Ryobi UK Consumer Team. Ryobi is the world’s largest and most popular cordless DIY power tool brand and is still rapidly growing. The primary aspect of the FME roleis to help promote the brand within our national retail partners. As an FME you’re given the responsibility to support our retail partners’ stores within a geographic region and ultimately strive to develop sales, brand awareness and customer engagement acrossthe region.

The FME team are also central to brand development, and they represent the Ryobi brand to end users & retail partners across their region.

The Field Marketing Executive role is integral to Ryobi’s rapid growth and the company looks to today’s FMEs for its future leaders.

This position will be working full time hours from Tuesday to Saturday.

Key responsibilities
- Maintain Ryobi branded selling locations situated in customer premises
- Build meaningful relationships with store teams and consumers
- Implement National marketing campaigns in a timely manner
- Promote the Ryobi brand and recruit customers into the 18V ONE+ platform
- Organise and deliver weekly demonstration events in stores to deliver sales
- Efficiently create journey plans to ensure all customer locations are visited during a 4-week call cycle
- Deliver effective training to retail staff to allow them to sell the Ryobi brand to end users

Required skills
- Good communication skills
- Good presentation skills (Powerpoint & verbal)
- Keen eye for retail standards (retail experience not essential but preferred)
- Good organisational skills (Good with Outlook calendar & MS Teams)
- Confident demonstrator (Hands on with power tools, full training will be given so no prior experience required)



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