Digital Content

6 months ago

Leeds, United Kingdom Joe Browns Ltd Full time

**About the Role**

The Digital Content & Campaign Executive is a commercially minded content writer and campaign planner, with a passion for SEO. They are responsible for contributing fresh ideas and innovative strategies to drive engaging content and organic growth to the website. The role delivers the planning and delivery of exceptional style content from start to finish, across multiple touchpoints. They will have a knowledge of data and analytics, using insights to help monitor the performance of content and deliver ongoing optimisation. They have a flair for creativity that will help encompass the voice of a remarkable brand and deliver data-driven strategies that have impactful results.

**Technical Requirements**
- Manage the content calendar to develop new articles and content ideas, in support of our busy campaign schedule and seasonal activity.
- Be creative and generate new and exciting ideas of how to talk to and engage with our customers via the medium of content in its many forms.
- Work closely with members of the marketing and creative teams in support of channel marketing plans, but also gain further visibility of the fantastic content being created. (i.e influencer content, videos, flay lays etc)
- Build strong relationships with the buying team and develop a great understanding of our product, our back-stories and our customer mindset, to help weave into the narrative we produce.
- Work with Ecommerce Manager to prepare and deliver campaign driven updates to the website across core landing pages. Calling out seasonal messaging and trending stories.
- Liaise with our 3 party SEO agency, to develop a content strategy which will support our activity in the natural search space, helping us to strengthen our position and reach new customer audiences.
- From concept to delivery, develop exciting Outreach opportunities to increase the exposure of the Joe Browns brand and to help tell our story. Work closely with the PR team and 3 party agency to develop engaging Digital PR stories that generates excitement amongst customers and publishers alike.
- Work with the internal Merchandising and Buying teams to manage the delivery of seasonal product copy and liaise with our 3 party SEO agency to ensure all copy is optimised for targeted keywords and search optimisation.
- Be responsible for the writing, build and publishing process of all inspirational onsite content across both Inspiration and Blog area of the site. Help provide the vision for this area of the website, to showcase content in an exciting way and provide a simple navigate structure for customers to easily explore.
- Stay updated on industry trends, algorithm changes, and emerging SEO best practices to ensure content remains relevant and effective.
- Analyse and report against all activity undertaken and content published, to ensure everything we do is measurable and can showcase performance to the business.

**About You**
- You must have strong attention to detail and be highly organised with a good creative eye.
- You must also possess exceptional written and spoken English skills, supported by outstanding grammar and punctuation.
- You must excel in planning, managing deadlines and an ability to multi-task with a proactive attitude and the ability to work in a fast-paced team.

**Experience**

You should hold a degree or similar in Marketing, Communications, Journalism or related field with 2+ years of experience in content marketing, copy-writing, or SEO content optimisation. You will have the ability to use Content Management Systems (CMS) and publishing tools. You should have experience of analytical tools such as GA4, and a keen interest in digital marketing, SEO and new technologies. You will have a passion for style and content writing and be self-motivated to take ownership of this exciting area, showcase it to colleagues, push it forward and to grow our reach.

**Your stakeholders**

Your main stakeholders will be the wider Ecommerce team with whom you will work to develop the best co-ordinated approach to brand promotion.

**Knowledge, skills and behaviours**

We expect all of our employees to demonstrate a core set of knowledge, skills and behaviours appropriate to their role:
**Knowledge**
- The Joe Browns strategy, vision and values, the customer journey
- Understand how your team and your role adds value and interacts with the rest of the business
- Current technical, legal and compliance obligations relating to your work and industry

**Skills**
- Communication; communicates effectively with all stakeholders, manages expectations of delivery.
- Self-Management; organised, able to manage own time, problem solver, holds self accountable.
- Decision Making; ability to make careful decisions based on available data and recognising where matter should be escalated to a more senior level

**Behaviours**
- Integrity; honesty, dependability, trustworthy, ethical, fair and inclusive
- Passionate; engaged and enthusiastic in you

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