Marketing Operations Specialist

3 weeks ago

Theale, United Kingdom Bottomline Technologies Full time

**Position Title**: Marketing Operations Specialist

**Location**: Theale, Hybrid

**Who Are We?**

Bottomline Technologies are transforming business payments and processes for companies and financial institutions around the world. Obsessed with removing complexity and allowing people to simply _Pay and Get Paid_. Automating and digitising all that is possible. Every day. We empower customer satisfaction through growth is new markets.

**Culture and Values**

We are a team of people who are strongly committed to maintain our fantastic culture, and ensuring our values and principles are lived out daily. We share ideas, innovate together and support each other personally and professionally in order to delight our customers Working collaboratively with customers, partners and each other, we achieve a common goal of exceeding customer expectations.

**Position Summary**
- Engage with the Marketing Segment, Digital and Demand Programs Team and inform them of best practices regarding campaign creation, performance and tactic mix
- Work directly in the related systems (e.g. Marketo, Google Analytics, Salesforce, ON24, etc.) to develop and manage the end-to-end marketing program lifecycle
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI
- Work with data to help upload lists, recommend audience builds and guide targeting for campaigns and tactics
- Work closely with Marketing Operations team members on broader projects
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the MAP
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROI

**Required Skills**:

- Bachelor's Degree in Marketing, Computer Science, Data Management or similar technical degree
- 3-5 years of experience in Marketo
- Knowledge of B2B Marketing concepts such as SiriusDecisions or Revenue Marketing
- A strong knowledge of digital marketing industry standards and best practices
- Be comfortable with database management and best practices
- Familiar with functionality of Preference Center and Double-Opt-In Programs
- Excellent with project/time management skills and the able to manage multiple priorities
- Knowledge and experience of Salesforce and Marketo Integration
- Team player with outstanding interpersonal, verbal, and written communication skills required
- Knowledge of database management and best practices
- High level of attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills
- Confident, fearless self-starter with the ability to work independently as well as collaboratively

**Preferred Skills**:

- Knowledge of technical data management, report architecture, reporting tools such as Tableau, Excel, PowerBI
- HTML, CSS and Marketo Syntax
- Marketo Certification preferred
- Leandata Certification is a nice to have
- Bottomline are proud to be an equal opportunity employer. We are committed to treating all individuals in a fair and equal manner by creating an inclusive and open environment for all employees._

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