Marketing Analyst

4 weeks ago

Theale, United Kingdom Focus Resourcing Full time
12-Month FTC, maternity coverThis is an exciting role working for a highly successful healthcare company where you will be responsible for marketing reporting, research, insights and CRM management.
Our client is looking for a a inquisitive, analytical candidate who can deliver insights and trends through thorough research and can develop marketing content to support the wider business goals.
Your role as the Marketing Specialist will be:
Creating marketing reports from research and insights.
Management and co-ordination of marketing events (both as exhibitors and attendees) Liaison with exhibitors
Management of event lead capture, follow-up, and communication to the business development team.
Collaborate with and provide administrative support to the Director, Marketing & Projects Manager, and other members of the business development team as appropriate.
Research with the aim to deliver insights and trends for marketing content, customer presentations and to support the wider business development team achieve their strategic goals.
Management of any outsourced marketing agencies.
Management and system administration of the Customer Relationship Management (CRM) system.
Support the co-ordination of new product launches, existing product campaigns, and sales collateral, including Email campaigns and direct mail, video production, online banners and digital media placement, print adverts and print media placement, corporate brochures and product flyers and customer case studies.
Contribute to the production of content to the website & social media channels.
Ensure all business development documentation adheres to editing and formatting.
Responsible for monitoring and updating annual marketing budget and trackers.The person:
2 + years marketing experience in a similar role
Customer Relationship Management (CRM) Database experience
Competence of MS Office suite, incl. Excel
Experience and ability to work successfully in a multi-disciplinary and often virtual environment.
Microsoft Office applications
Excellent team working skills
Analytical skills
Excellent written and oral communication
Excellent self-management skills

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