Ecommerce Executive

3 weeks ago

London, United Kingdom British American Tobacco Full time

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

***

**BAT UK IS LOOKING FOR AN **eCOMMERCE EXECUTIVE**

**SENIORITY LEVEL**:Non-Management

**JOB TITLE: eCommerce Executive**

**FUNCTION: Sales, eCommerce**

**CITY & COUNTRY**:Chiswick, London, United Kingdom

**ROLE POSITIONING AND OBJECTIVES**

This role offers a fantastic opportunity to further your career in eCommerce whilst working in one of the fastest growing industries in the country. Sitting within the eCommerce team, you will contribute towards the ambitious growth of our D2C online business. Joining this fast-paced team, you’ll be getting stuck in and gaining a wide range of skills and experience working with colleagues across business.

You will play an important part in the eCommerce team to help plan, support, and delivery our commercial growth. You will be key in supporting the team with managing and executing seasonal campaigns and promotional plans on all our trading websites.

This role is perfect for someone wanting to learn all aspects of eCommerce and work within a tight knit team. This person will own the planning and execution of all seasonal campaigns and promotional plans as well as full accountability of the sales performance. You will be a strong self-starter with the initiative to drive and deliver results

**Reports to**:eCommerce Trading Manager, plus agency briefing/management

**WHAT YOU WILL BE ACCOUNTABLE FOR**

**eCommerce Trade and Planning**
- Proactively drive online sales by optimising campaigns and propositions
- Champion the Online KPI’s, timely and accurate reporting and monitoring of trading patterns, identifying risks and opportunity to trade.
- Clear understanding of the drivers of sales, levering traffic, conversion or AOV to achieve targets.
- Managing onsite merchandising and cross-selling spaces across the website
- Conducting site audits and consistency checking, updating content as appropriate
- Support commercial planning by review pricing strategies based on competitor offerings and business targets
- Conduct market research to identify opportunities and support in compiling business cases for change
- Work closely with Digital acquisition/ Activation team to ensure we maximise all traffic driving opportunities
- Understand the Range performance, run rates and stock required per sku, in ensure strong sales performance.
- Utilise reporting tools such as Power BI, Google Analytics, Magento, Subs Pro dashboard to provide valuable trading insights.
- Clear and confident presentation skills to update on business performance weekly, monthly, ad-hoc
- Work closely with CRM to ensure channel alignment on messaging and promotions, influencing the team to drive effective sales driving campaigns
- Always ensure promotions and messaging remain LEX approved
- Drive the D2C subscriptions model to ensure we acquire as much new & repeat customers
- Timely and accurate reporting and insights for ad-hoc request from different business departments where required

**eCommerce development and UAT**
- Support to drive conversion rate and ATV through user experience optimisation & onsite merchandising
- Work closely with the IDT support to ensure all new requirements are captured and planned in the roadmap
- Managing and resolving any live bugs as identified
- Support in building the ecommerce development roadmap, identifying solutions to barriers of sales, and managing the production of these
- Conduct/ Support in User Acceptance Testing to ensure solutions are fit for purpose, signing off if they meet the requirement brief
- Review insights to improve product offerings, including design and functionality
- Efficient use of ADO (Azure Dev Ops) to manage all development/ Bugs/ UAT workstream
- Project management of new enhancement workstreams, acting as the main POC for the ecommerce team
- Ensure efficient tagging are in place on all new assets to track performance and engagement, reporting on performance and taking all learnings for future campaigns
- Utilise content reporting tool Content Square to ensure we drive valuable insights into content performance on a weekly and monthly basis.
- Ensure all new features and developments are LEX approved

**Campaign Planning and execution**
- Manage the planning and execution of the eCommerce trade cycle plans for all PRRP websites
- Advanced technical and CMS skills - Magento 2 platform, able to do HTML coding
- Setting up eCommerce promotions in line with agreed plans approved by Finance team
- Managing the product portfolio, ensuring NPI’s launch and the removal of products where required
- Attend and represent ecommerce for all brand and campaign scope meetings to understand required deliverables
- Co-ordinating with the creative team/agency for imagery, content, and digital marketing campaigns

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