Commercialisation and Marketing Assistant

3 weeks ago


South West, United Kingdom Middleton Jones Full time

Reference:
- RP474- Location:
- West Midlands, South West- Salary:
- £20,000 - £26,000pa- Work Type:
- Permanent This is a fantastic opportunity for a Commercialisation and Marketing Assistant at a leading retail and leisure destination in Gloucester.

This role will offer the successful applicant the opportunity to contribute to re-imagining the retail centres, focusing on enlivening central spaces to drive footfall, improve the visitor experience and to develop partnerships with small businesses, charities and community groups. The enlivenment and commercial activation of a newly developed leisure space is also a key aspect of this role.

Working under the direction of centre management and the place activation manager, the position will focus on executing the place activation strategy which includes improving income generation, executing a calendar of events/ brand activations, and driving social value initiatives.

Main Responsibilities:

- Contribute to the preparation of the Centre’s place activation plan and ensure specific asset objectives and initiatives are implemented as agreed with the place activation manager.
- Identify and forge relationships with key stakeholders such as the business Improvement district, local schools/colleges, community groups and charities to champion activation.
- Implement measurable social value, promoting and showcasing local community causes throughout the estate
- Demonstrate entrepreneurial spirit, identifying new business opportunities and under the direction of the place activation manager, develop income-generating commercial opportunities for mid-mall retailing, pop-up shop opportunities and general brand activation opportunities throughout the estate, overseeing operators to ensure alignment with the estates brand values.
- Contribute to the development and implementation of marketing activities to promote the estate as a destination for a diverse range of audiences and provide content for the website, social channels and PR opportunities to the marketing agency.
- Manage the planning and delivery of events, programming and general place activation throughout the estate.
- Build a database of suppliers, key service partners for commercialisation and community engagement activations

Skills and Knowledge:

- Experience in events planning and management might be beneficial
- Experience in project planning and implementation
- Understanding commercial opportunities
- Digital Marketing
- Understanding of retail trends
- Ability to develop innovative ways to engage with the community and to implement measurable place activation outcomes.
- Basic IT skills inc. Word, Excel to intermediate level
- interpersonal skills to communicate with a diverse range of stakeholders, and develop mutually beneficial outcomes
- Complete understanding of the local market
- Well-developed ability to build partnerships with a broad range of groups



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