Web Experience Executive

4 weeks ago

Reading, United Kingdom KPMG Full time

**Job details**:
**Location**:Reading

**Capability**:KPMG Business Services

**Experience Level**:Associate/Assistant Manager

**Type**:Full Time

**Service Line**:Marketing

**Contract type**:Permanent

**Job description**:
**Business Area**

KPMG is part of a global network of firms focused on delivering ESG and Technology services across our key sectors/segments - Consumer, Government, Banking, Energy and Private Enterprise, and across our capabilities - Audit, Tax, KPMG Law, Consulting and Deal Advisory. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

As a firm, we help our clients navigate their biggest issues and opportunities. We aim to be universally recognised as a great place for great people to do their best work - a firm known for our collaborative and inclusive culture. And we take pride in driving lasting, positive change in society.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Overview

The Web Experience Executive role sits as part of the Digital Marketing team and will be responsible for supporting the development of the KPMG UK website - with the aim to deliver a best-in-class web experience. The individual will also collaborate closely with the rest of the digital marketing team, as well as marketing peers across capabilities, sectors, firm-wide, brand and content.

**Key Roles & Responsibilities**

Reporting to: Web Experience Manager, Digital Marketing
- Support and implement the website strategy including ensuring a seamless user experience across all devices
- Deliver UX optimisations across the UK website ensuring compliance with key risk requirements e.g. GDPR
- Collaborate with internal stakeholders to deliver the website content and ensure best practices are considered
- Conduct regular website audits and analyse areas for improvement/optimisation to drive performance
- Maintain a web content schedule to track volume and capacity
- Oversee website updates and maintenance to ensure content is accurate and consistent with the KPMG brand guidelines.
- Monitor website traffic and engagement metrics to elevate the effectiveness of the website and identify opportunities for growth
- Champion a data led approach with the benefits of website and SEO best practices across the marketing team and wider business
- Stay up to date on industry trends, competitors, best practices, regulation, and innovation, particularly around web design, SEO, personalisation, user journeys, GDPR, and automation
- Actively work with other teams across Sales & Marketing to deliver a connected one team culture

**The Person**

Required skills and qualifications
- One to three years web management experience
- Experience in website management and UX best practices
- Experience across website management tools e.g. AEM, Adobe Analytics or Google Analytics
- SEO experience advantageous
- Analytical ability to review data, content, market trends and insights
- Wants to be part of a collaborative, high performing team
- Test and learn mentality - consistently looking to review better ways of doing things and leveraging tech to deliver
- Exceptional spoken and written communications skills - with the ability to flex personal style to engage every audience.
- Experience working in a professional services environment would be advantageous
- Brings a real sense of fun and energy to the role and team

**Why work for KPMG?**

**Flexible Working**

In your role, you’ll work flexibly at our offices and home. Our people have always worked flexibly - so this way of working isn't new for us. We’re creating a tech-driven business to empower and equip our people to be outstanding in delivery, no matter where they work - through inspiring collaboration spaces and new technologies.

**Inclusion**

KPMG is proud to be an inclusive, equal opportunities employer. We're always looking to attract the very best people from the widest possible talent pool and recognise that we need Inclusion, Diversity and Social Equality to be successful. We remove barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which maximises collaboration and empowers everyone at KPMG to bring their whole selves to work.

**Reward and Benefits**

By joining us, you can look forward to a competitive salary and a broad range of employee benefits, which can be found through the following link: Reward and recognition (kpmgcareers.co.uk)

**Culture**

We’re an ambitious, values-led global firm, full of fantastic people. We want to make a lasting impact on the world - transforming businesses, developing trust and confidence in markets, and building stronger, fairer communitie

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