Senior Data Strategist

2 weeks ago

London, United Kingdom Sainsbury's Full time

**Location**
- Holborn Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT

**Hours**
- Full-time

**Contract-Type**
- Fixed-Term Assignment

**Salary**
- Competitive Plus Benefits

**Areas of business**
- Nectar 360 Ltd

**Closing date**
- 2024/04/05 15:00:00

**Duration**
- 12 months

**Job ID**
- 227610

**Division/Dept.**

Nectar360

**Location**
- Holborn store support centre**Reporting to**
- Client Planning Director (C5) - New Business and Value Add**In a nutshell**
Nectar360 is a loyalty, data, and marketing services business. Our 1st party data (Nectar) is the key to unlocking customer understanding across the various Sainsburys businesses and supplier base (FMCG and General Merchandise (GM) brands)-our clients.
The commercial team in Nectar360 is responsible for how we combine, leverage, and commercialise data and media. Ensuring that Nectar360 remains relevant in a rapidly changing market where digital first thinking has become the norm, and the understanding of customer is a key differentiator.
The colleague will be working in one of the fastest growing and dynamic areas of the business, supporting us in driving significant profit growth from Nectar360’s data-driven media and digital offering - in and around store, onsite (Sainsbury’s & Argos e-Commerce) and offsite (our Digital Trading Platform (DTP)) monetisation.
The colleague will need a unique blend of data literacy, digital channel knowledge, relationship building expertise, commercial drive, and stakeholder management to be successful in this role. They will be a strategic thinker, with a passion for data driven marketing, customer behaviour understanding.
- This client-facing role requires the development of long-term relationships across senior client stakeholders in multiple businesses and across a wide array of industries, whilst also influencing internal Nectar360 teams and colleagues in Sainsbury’s and Argos.
- You will play a key role in delivering Nectar360’s digital aspirations and our ambitious growth plans - growing our profits by 60% over the next 5 years.
- **What you need to do**

Communicate Nectar360’s vision and be fully conversant in the benefits and USPs of all Nectar360 services with a focus on Argos capabilities.

Responsible for feeding into client account and brand planning that is strategically aligned to Argos category and corporate objectives, using customer and ecommerce data as the foundation for recommendations.

Be the category expert, aligned to select categories and key GM client accounts, facing into clients and Trading contacts.

Demonstrate a strategic mind-set by understanding the key business challenges of our Argos clients. Work with the cross functional team (Analytics, Data & Insights, Clients Services and Campaign Media Management) to develop solutions.

Create insights led proposals for GM clients, ensuring that strategy, data selection and process adhere to Sainsbury’s and Nectar’s data guidelines.

Unlock incremental proactive category growth opportunities, through identifying, planning and sharing category centric media strategies with Trading teams.

Manage stakeholders of varying seniority and agendas to create campaigns that resonate with the GM customer - driving trade and meeting broader corporate and category objectives.

Develop and mentor members of the Nectar360 team to nurture data planning techniques (inc. use of ecommerce data, customer data from Sainsbury’s Insight Platform and testing methodologies), client relationship skills and commercial acumen.

Take responsibility for our data led products and propositions, working alongside other teams to ensure data led-planning expertise shapes the future of Nectar360’s offering i.e. our Digital Trading Platform and Ecommerce Media Platform.

Custodian of the use of data within planning, strategy, and customer targeted comms.

**What you need to know**

Proven track record of success in data/digital/comms planning within a consultative environment

Experience of working with customer loyalty, market research and ecommerce data, gained within retail clients and/or FMCGs or General Merchandise.

Highly organised and confident in planning and prioritising workload. Energetic, self-motivated and driven - the ability to spot and leverage opportunities across the business.

Advanced user of Powerpoint and Excel.

Excellent written, verbal, and numerical communication skills.

Extensive knowledge of how targeting, segmentation and profiling techniques are used for direct marketing campaigns.

Comfortable presenting in front of and influencing senior stakeholders and clients.

Experienced at leading projects and engaging wider business functions.

Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver high quality data driven solutions.

Be comfortable dealing with ambiguity, and then taking stakeholders on a journey to the right solution for the business

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