Senior CRM Strategist

4 weeks ago

London, United Kingdom Wpp Group Full time

Who Are We?

The&Partnership Group is the world's only truly full-service independent agency network, combining the energy and agility of a partner-owned business with the scale and strength of our alliance with WPP and GroupM.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists in customised, dedicated &Model teams. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.

Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.

The Role:

This role is ideal for a mid-weight Strategist looking for that first step up into Senior Strategist level. We are looking for a Senior CRM strategist to work on our flagship automotive account, to support our ambitions to deliver European wide best practice customer engagement programmes throughout the customer lifecycle.

Key Responsibilities:
  • Able to translate existing journey frameworks and apply customer and business insight to identify customer pain points and problems and guide prioritisation of programme development
  • Able to balance prioritisation of "quick win" value opportunities that can scale with broader programme opportunities that enhance the customer experience over the longer term.
  • Able to support on data strategy recommendations, and be well versed in articulating the data needs of related CRM initiatives.
  • Able to work hand in hand with cross agency partners as part of a collaborative team towards a common objective
  • Working with CRM Strategy lead to identify opportunities to enhance the overall Customer Engagement programme
  • Automotive Experience
  • Deep understanding of the dynamics around vehicle launch able to understand the need for adaptation / local origination in relation to centrally provided assets
  • Able to appreciate the roles of channels within the automotive customer experience and build that into consideration for the overall journey map as well as programme journey design
  • Multi Channel journey design
  • Must have a detailed understanding of how to design multi channel scalable journeys for translation onto Salesforce marketing cloud, including data segment definition , content mapping, personalisation through behavioural triggers
  • Content plan development that is modular, and can be adapted to create different customer experiences
  • Able to brief CRM content teams against clearly defined content plan and message hierarchies
  • Able to visualise multi channel journeys with an appreciation of channel role, eg paid social and ad studio, as well as mapping entry and exit points from the web and app experiences as inputs into the journey design
  • AB testing and optimisation
  • Overall responsibility for campaign and programme optimisation, developing annual testing plans
  • Data Definition
  • Must be able to work closely with a data strategist, translating segment definition into actionable data requirements
  • Work with solution architects / data engineers and platform owners to understand data flows and integrations for the purpose of translating them into trigger automation opportunities
  • Performance review and insight generation
  • With the analytics and data teams, articulate a view of campaign performance and ensure that there are clear learnings and insight to take forward into future programme development

The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together. #J-18808-Ljbffr

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