Email Marketing Automation Executive

3 days ago

London, United Kingdom Stewardship Full time

The role is predominantly home based with some expected visits to our offices in London.

This role has an occupational requirement to be a practising Christian and active member of a local church.

**Delivery of our marketing automation strategy**
- Regular report of campaign health through weekly reviews of Pardot’s Engagement Studio.
- Building custom landing pages and forms using our CRM and automation platform (Salesforce and Pardot).
- Managing and maintaining our lead scoring and grading strategy.
- Build and deploy divisional newsletters: Generous, Mission, Sharpen, Training & Events and Philanthropy.
- Liaise with divisional teams in order to source and curate content for workflow campaigns, newsletters and operational comms.
- Optimising campaign performance through A/B testing.

**Pardot Administration**
- Work closely with wider Marketing Team to ensure data is clean and required fields are complete and support Marketing initiatives.
- Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalisation.
- Collaborate with the Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads.
- Champion the CRM/automation platform in the organisation, training others and being a super user.
- Maintaining the highest standards of Data Quality in our workflows and marketing automation, in full adherence with GDPR and PECR.

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