Supporter Marketing Officer

3 weeks ago

Preston, United Kingdom Galloway's Society for the Blind Full time

**Job Title**

Supporter Marketing Officer

**Responsible to**

Communications Manager

**Responsible for**

n/a

**Salary**

£26,000 per annum

**Hours**

37 per week

**Location**

Howick House, Penwortham

**Role Outline**

This is a pivotal role in developing our new direct marketing programme. The role will develop and deliver engaging communications, manage appeals, and commit to fantastic supporter care.

This role will lead on the engagement and promotion of the following income streams; individual giving, lottery, and in-memory giving, with the ability to project manage multiple campaigns across a range of channels, including digital.

**KEY RESPONSIBILITIES**
- Work with the Communications Manager to develop and deliver a new direct marketing programme to increase reach and engagement, maximising income potential
- Develop engaging and persuasive donor communication and other marketing collateral to support the promotion of supporter-giving opportunities
- Work closely with external stakeholders e.g. suppliers such as designers, printers, mailing houses in the delivery of supporter communications
- Provide a supporter experience that increases conversion and retention and builds long-term loyalty to the charity
- Deliver robust, organic lottery recruitment, individual giving and in memoriam giving strategy
- Ensure all campaigns and communications are delivered considering insights, following brand guidelines and within budget
- Update marketing channels to inspire and support marketing activity with informative inspiring copy
- Work closely with the Communications Manager and Income Generation Manager to monitor income and assist with budgeting
- Work closely with the communications team to build brand awareness by growing social media presence, including scheduling posts and analysing metrics

**Additional Requirements**
- To contribute positively to the success of all Galloway’s strategic aims.
- Work with departments across the organisation to understand how they work, to develop partnerships, raise awareness and maximise/promote income-generating opportunities and encourage individuals and organisations to become supporters of the organisation.
- Uphold the values of Galloway’s and behave in a professional manner at all times to support our vision and mission and comply with internal policies and procedures and relevant legislation.
- Value equality and diversity and cooperate with colleagues, encourage and support positive working relationships (both internally and externally) and foster a culture of respect and consideration at work.
- Work with your line manager to ensure your wellbeing is paramount along with the wellbeing of others whilst at work.
- Be willing to travel within the area and the community we work within.
- Ability to work occasional evenings and weekends as required.
- Ensure value for money and best use of resources in all activities related to the post.
- Act as a ‘brand ambassador’ to promote the correct use of the brand both internally and externally throughout all forms of communications.
- Any other reasonable duties as may reasonably be required by your line manager.

**Person Specification**

**Experience and Qualifications**

**ESSENTIAL**

Experience in a direct marketing, digital or marketing role.

Experience working with case studies and service users, with an understanding of how to drive engagement and response through story-telling

Understanding of supporter journeys and the role of different channels in delivering a fully integrated campaign

**DESIRABLE**

Worked or volunteered in a charity

**Knowledge and Understanding**

**ESSENTIAL**

Solid understanding of the requirements of the main digital platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, Mailchimp) and experience of producing and optimising content for these

Deliver excellent stewardship of donors, particularly with regards to thanking and ensuring that objectives around retention are met.

**DESIRABLE**

Knowledge and understanding of how people are affected by sight loss

Knowledge of Fundraising Regulator and Data Protection/GDPR principles, and other relevant law and best practice guidance

**Skills and Abilities**

**ESSENTIAL**

Excellent written and verbal communication skills, with the ability to communicate effectively to different audiences through various channels

Persuasive and effective written style with an eye for detail and the ability to connect with a variety of audiences and confidence to proof-read accurately

Strong analytical skills, with the ability to interpret campaign analytics and apply

insights to improve future performance

Knowledge and experience of using CRM databases for segmentation and targeting

Proven ability to be organised, using time management skills to meet deadlines

Project management skills with careful attention to detail and can manage multiple projects simultaneously

Ability to communicate appropriately with target audiences

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